Apple focus on app tracking transparency drives advertisers to spend more on Android
Apple started rolling out its new App Tracking Transparency rules with iOS 14.5 for enhanced user privacy. Wall Street Journal quoted figures from ad analytics firm Tenjin noting that spending on iOS ad platforms dropped by approximately one-third between June and July and the advertising Android platforms increased by approximately 10 per cent at that time. Tinuiti research director Andy Taylor told the publication that iOS spending dropped from 42 per cent growth in May to 25 per cent in June and even though both Android and iOS were seeing growth, the rate for iOS dropped since ATT's introduction, while that of Android has risen. The social media giant even started showing a popup within its iOS app to urge users to allow tracking because that “helps keep Facebook free of charge.” Facebook CEO Mark Zuckerberg has earlier called Apple one of its biggest competitors and has even urged users to accept tracking when they do see the privacy notification with the iOS update "for a better ad experience."
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