People more likely to donate to a charity if it has helped someone they know, poll claims

Get the free Morning Headlines email for news from our reporters across the world Sign up to our free Morning Headlines email Sign up to our free Morning Headlines email SIGN UP I would like to be emailed about offers, events and updates from The Independent. More than seven in 10 of those polled by The Big Give believe it’s important to give to charity, with almost 65 per cent wishing they could afford to give more to good causes. Jonathan Frank, director of The Big Give and its Christmas Challenge 2019 - the national fundraising appeal launching on 'Giving Tuesday', said: “Our research confirms that the public recognises the key role charities play in our society and how important it is to give back. “We’re looking to make a huge difference this December and for one week only, as part of our Christmas Challenge, our funding champions will double all donations made through The Big Give’s website.” The study also found that although handing over cash is the way most people choose to give money, donation channels are changing and one in five are now happy to give online from their mobile phone, a computer or via contactless. The Big Give’s Christmas Challenge 2019 aims to raise £14m for good causes, and brings together supporters, philanthropists and almost 600 UK charities in the nation’s biggest match funding appeal.