Marvel’s Bomb Won’t Blow Up Hollywood’s Formula
Live MintWanted by Hollywood: World-famous intellectual property that no one has yet thought to make into a movie. “The Marvels" grossed a mere $47 million for its domestic box-office debut—a record low for the franchise and a major disappointment even against other recent Marvel movies that have been showing signs of strain. With the exception of during the pandemic-shuttered year of 2020, Disney has released at least three Marvel movies a year since 2016, with the combined box office of those movies averaging 17% of each year’s total domestic box office, according to data from industry-tracking site The Numbers. “Barbie," “The Super Mario Bros. Movie" and “Oppenheimer" are the three highest-grossing movies of the year so far globally, and none are sequels or based on an established movie franchise. The Japanese videogame maker’s share price jumped last week after the company announced it is working on a live-action movie based on its “Zelda" games, which first appeared in 1986.