Inside Gen-Z's bizarre new status symbol
Daily MailGen-Z has a bizarre new status symbol, and it's not a piece of designer clothing or a pricey accessory. That's right, videos of influencers showing off their wildly pricey grocery hauls have taken over TikTok in recent months, with some forking over hundreds of dollars on basic bites But now, it seems everyone on the web is itching to get their hands on one of Erewhon's $19 smoothies or some of its $50 soups. And while celebrities shopping there certainly contributed to Erewhon's rise, it's really influencers who made buying extremely costly food the epitome of cool. The supermarket chain has become immensely popular online recently The store is beloved by a slew stars like Justin Bieber and Hailey Bieber, Gisele Bundchen, Brooklyn Beckham, and the Kardashians and Jenners, amongst others And while celebrities shopping there certainly contributed to Erewhon's rise, it's really influencers who made buying extremely costly food the epitome of cool 'It's a form of affordable affluence.
History of this topic
Y2K fashion has taken over. And Gen Z is loving it
Associated PressDiscover Related