Industry aims to serve tea to schoolgoers to stir demand
The HinduThe tea industry aims to target schoolchildren to boost per capita consumption and is planning to do a survey before starting a campaign, Azam Monem, chairman, Indian Tea Association, said. Addressing a press meet to share the industry’s concerns over a three-day strike notice served by 28 trade unions in West Bengal, Mr. Monem said peak season work-disruptions would hurt the industry at a time when it was beset with oversupply, flat prices, high overhead costs and low per capita consumption. Mr. Monem said that 10 rounds of discussions have been held by the Minimum Wages Advisory Committee and interim wage increases had been implemented in West Bengal taking the cash component of daily wages to ₹159. With a view to increase exports, a delegation was set to travel to Iraq on July 23 to revive India’s presence in the 100 million kg market, Mr. Monem said.