1 year, 4 months ago

Snapchat users will now be able to order directly from Amazon. Here's what's in store

Snapchat users will soon be able to order from Amazon without leaving the popular social media app. While confirming the partnership, an Amazon spokesperson told AFP: "For the first time, customers will be able to shop Amazon's Snapchat ads and check out with Amazon without leaving the social media app." Snapchat users will be able to use the in-app shopping feature for select products advertised on the social media app and sold on Amazon, the spokesperson for e-commerce giant told AFP. Jasmine Enberg, principal analyst at Insider Intelligence told Reuters about the partnership, "The battle with TikTok is on, and the partnership will help Amazon compete in the more impulse-driven, serendipitous type of shopping that happens on social media," Earlier this year, Snap and Amazon had collaborated to allow users on the social media app to try eyeglasses using augmented reality which could then be bought on Amazon.

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