Reports of Bud Light’s demise greatly exaggerated, experts say
1 year, 7 months ago

Reports of Bud Light’s demise greatly exaggerated, experts say

Associated Press  

CLAIM: The maker of Bud Light is going bankrupt as it faces ongoing backlash over a marketing campaign featuring a transgender social media personality. A number are sharing posts suggesting Bud Light’s recent social media effort with transgender personality Dylan Mulvaney has resulted in plummeting sales. While it’s true the beer conglomerate’s stock price dipped briefly and sales of Bud Light are down year-on-year in recent weeks, there’s no sign the company has been fatally wounded, industry experts say. “Not only is it not going bankrupt, the lost sales of Bud Light are nearly negligible in relation to its global sales, at least so far,” Harry Schuhmacher, publisher of Beer Business Daily, an industry trade publication, wrote in an email. “But it has billions of dollars of cash reserves and no major debt repayments for several years.” Bud Light is among the top selling brands worldwide, but it’s just one of many long-popular ales owned by the company, which is often referred simply as AB InBev and also produces Corona, Stella Artois, Beck’s, Hoegaarden and other beer lines.

Light Beer Sales Company Wrote Bud Light Bud  industry  beer  lights  demise  wrote  company  recent  greatly  media  light  experts  reports  social  say  sales  bud  exaggerated

History of this topic

Companies failed to solve injustice and now they are giving up on the era of activism
5 months ago

Companies failed to solve injustice and now they are giving up on the era of activism

CNN  

A version of this story appeared in CNN Business’ Nightcap newsletter. Now it’s ignoring those risks Target is dialing back on Pride merchandise after right-wing backlash To quote CNN contributor and rockstar journalist Kara Swisher: “As it turned out, it was capitalism after all.” Let’s back up a bit. But in the midst of America’s racial reckoning following the emergence …

Bud Light reveals cost of sales hit after trans influencer backlash
9 months, 3 weeks ago

Bud Light reveals cost of sales hit after trans influencer backlash

The Independent  

Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more SIGN UP I would like to be emailed about …

Beer maker Anheuser-Busch InBev reports better-than-expected Q4 earnings despite Bud Light backlash
9 months, 3 weeks ago

Beer maker Anheuser-Busch InBev reports better-than-expected Q4 earnings despite Bud Light backlash

Associated Press  

FRANKFURT, Germany — Anheuser-Busch InBev — maker of Budweiser, Bud Light, Stella Artois and Corona — reported better-than-expected net income in the fourth quarter despite lower beer volumes. The Leuven, Belgium-based beverage company said Thursday that its fourth-quarter operating earnings, which exclude financial factors such as interest and taxes, rose 7% to $19.98 billion, or 82 cents per share. Bud …

Starbucks' weak earnings are a warning that boycotts could hurt
10 months, 2 weeks ago

Starbucks' weak earnings are a warning that boycotts could hurt

Live Mint  

Starbucks’s earnings miss last week was bleak but not shocking. Until now, Wall Street had been hesitant to give much credence to the idea that Starbucks’ embroilment in a firestorm of social, cultural and geopolitical issues could impact its performance. After Starbucks promised to hire 10,000 refugees in response to Trump’s 2016 immigration ban, two groups formed: one threatening to …

Bud Light brewer confident it can win back US drinkers, but sales are still down after backlash
1 year, 1 month ago

Bud Light brewer confident it can win back US drinkers, but sales are still down after backlash

Associated Press  

Anheuser-Busch InBev said Tuesday that revenue growth in most of its global regions was offset by a drop in North American sales in the third quarter, in a sign of continuing fallout from a promotion with a transgender influencer. The world’s largest brewer and parent company of Bud Light said its revenue climbed 5% to $15.6 billion for the July-September …

Bud Light to return as the UFC’s official beer next year as it recovers from a conservative backlash
1 year, 1 month ago

Bud Light to return as the UFC’s official beer next year as it recovers from a conservative backlash

Associated Press  

NEW YORK — Bud Light is set to return as the official beer of the UFC in the U.S. next year as the brand tries to recover from a conservative backlash to a promotion with a transgender influencer. Under a new multiyear marketing deal between the promoter of mixed martial arts fights and Bud Light maker Anheuser-Busch, the brewer will …

Don't tread on me! Nearly 60% of Americans want big business to stay out of politics, new Gallup poll reveals
1 year, 2 months ago

Don't tread on me! Nearly 60% of Americans want big business to stay out of politics, new Gallup poll reveals

Daily Mail  

The majority of Americans want big businesses to stay out of politics, according to a new poll conducted by Gallup and Bentley University. A new poll conducted by Gallup and Bentley University revealed that up to 60 percent of Americans believe that companies should not take a public stance on social or political issues Target sparked backlash after releasing its …

Dylan Mulvaney cracks joke about Bud Light controversy in award acceptance speech: ‘I’m going to have a beer’
1 year, 3 months ago

Dylan Mulvaney cracks joke about Bud Light controversy in award acceptance speech: ‘I’m going to have a beer’

The Independent  

Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more SIGN UP I would like to be emailed about …

Bud Light parent says US market share stabilizing after transgender promotion cost sales
1 year, 4 months ago

Bud Light parent says US market share stabilizing after transgender promotion cost sales

Associated Press  

Bud Light’s parent company expressed confidence Thursday that its U.S. market share has stabilized after a promotion with a transgender influencer cost it sales. Bud Light sales plunged amid a conservative backlash after the brand sent a commemorative can to transgender influencer Dylan Mulvaney in early April. In the month ending July 22, Bud Light’s U.S. retail sales were down …

Bud Light maker Anheuser-Busch lays off hundreds of US corporate workers after sales slump
1 year, 4 months ago

Bud Light maker Anheuser-Busch lays off hundreds of US corporate workers after sales slump

Associated Press  

NEW YORK — Anheuser-Busch, the maker of Bud Light, confirmed this week is laying off hundreds of positions across its U.S. corporate staff. The job cuts arrive during a rocky time for Anheuser-Busch, which has seen a months-long sales decline for Bud Light since April when conservative critics vowed to boycott the brand after the brewer sent a commemorative can …

Transgender influencer Dylan Mulvaney says Bud Light didn’t support her during backlash
1 year, 5 months ago

Transgender influencer Dylan Mulvaney says Bud Light didn’t support her during backlash

Associated Press  

Transgender influencer Dylan Mulvaney says she felt abandoned by Bud Light after facing “more bullying and transphobia than I could have ever imagined” over her partnership with the beer giant. But it said it remains “committed to the programs and partnerships we have forged over decades with organizations across a number of communities, including those in the LGBTQ+ community.” A …

Anheuser-Busch Exec Says Bud Light Controversy Was An 'Important Wake-Up Call'
1 year, 6 months ago

Anheuser-Busch Exec Says Bud Light Controversy Was An 'Important Wake-Up Call'

Huff Post  

LOADING ERROR LOADING An executive at Anheuser-Busch InBev, the international beer company that oversees Anheuser-Busch, said the controversy that followed a Bud Light partnership with transgender TikTok influencer Dylan Mulvaney was an “important wake-up call.” “In times like this, when things get divisive and controversial so easily, I think it’s an important wake-up call to all of us marketers, for …

Article claiming KitchenAid has pulled items from Target shelves is satire
54 years, 11 months ago

Article claiming KitchenAid has pulled items from Target shelves is satire

Associated Press  

CLAIM: KitchenAid has stopped offering its famous stand mixers and other familiar appliances at Target stores following backlash over the retailer’s support of the LGBTQ+ community. The claims originated from a satirical news website that labels its content as “fiction.” KitchenAid products are still for sale on Target’s online store. Many are sharing posts that include the screenshot of a …

Marketing agency who introduced Bud Light to Dylan Mulvaney was sent into 'panic mode' after her ad
1 year, 6 months ago

Marketing agency who introduced Bud Light to Dylan Mulvaney was sent into 'panic mode' after her ad

Daily Mail  

The ad agency that connected Dylan Mulvaney with Bud Light was reportedly in 'panic mode' following the two parties' failed partnership - as backlash continues to hurt the beer brand's bottom line. A video on the Silicon Valley agency shows of a swanky office - but is no more than a 'staged' statement according to a well-placed source It was …

Bud Light boycott hits salespeople as cuts in commissions continue thanks to disastrous partnership
1 year, 6 months ago

Bud Light boycott hits salespeople as cuts in commissions continue thanks to disastrous partnership

Daily Mail  

Salespeople working for independent wholesalers that sell Anheuser-Busch beverages are feeling the pain in their wallets of the ongoing boycott of Bud Light following its partnership with transgender influencer Dylan Mulvaney. Bud Light has faced boycotts since the April partnership with Dylan Mulvaney that has led to a drop in sales Since partnering with Mulvaney, Bud Light's parent company Anheuser-Busch …

Bud Light risks losing its title as the top-selling US beer to Modelo
1 year, 6 months ago

Bud Light risks losing its title as the top-selling US beer to Modelo

Daily Mail  

Bud Light risks losing its title as the top-selling US beer, after sales of the beer posted their biggest decline from the prior year since the brand's controversial partnership with transgender influence Dylan Mulvaney. For the week ended May 20, Bud Light sales were down 25.7% from the same week a year ago The latest data indicates a hardening of …

Bud Light tried to please everyone—and ended up angering everyone—with its Dylan Mulvaney response
1 year, 7 months ago

Bud Light tried to please everyone—and ended up angering everyone—with its Dylan Mulvaney response

Salon  

Anheuser-Busch, the parent company of Bud Light, received two important letters last week. This vague statement masquerading as a tepid call for unity simply angered everyone who was invested — resulting in last week's rush in the Anheuser-Busch mailroom. Cruz, along with Sen. Marsha Blackburn, R-Tenn., wrote that they wanted the Beer Institute's Code Compliance Review Board, which oversees the …

LGBTQ+ group suspends Bud Light maker’s rating over handling of backlash to transgender influencer
1 year, 7 months ago

LGBTQ+ group suspends Bud Light maker’s rating over handling of backlash to transgender influencer

Associated Press  

WASHINGTON — The country’s largest advocacy group for LGBTQ+ rights has suspended its benchmark equality and inclusion rating for Anheuser-Busch, citing the beer company’s handling of the hate-filled and transphobic backlash to its partnership with transgender influencer Dylan Mulvaney last month. The Human Rights Campaign informed the Bud Light maker that it suspended the company’s 2022 Corporate Equality Index score …

Bud Light boosts spending in US to counter sales declines
1 year, 7 months ago

Bud Light boosts spending in US to counter sales declines

Associated Press  

Bud Light’s parent company said Thursday it will triple its marketing spending in the U.S. this summer as it tries to boost sales that plummeted after the brand partnered with a transgender influencer. But Anheuser-Busch InBev CEO Michel Doukeris also downplayed the impact of the backlash, saying Bud Light’s U.S. sales declines in the first three weeks of April represented …

Bud Light offers FREE beer to every wholesale employee as it begs for forgiveness after Mulvaney row
1 year, 7 months ago

Bud Light offers FREE beer to every wholesale employee as it begs for forgiveness after Mulvaney row

Daily Mail  

Bosses at Bud Light have from a free crate of beer to distributor employees in a desperate effort to recovery to the Dylan Mulvaney backlash Bud Light has resorted to handing out free beer as the brand's efforts to squash the backlash to its Dylan Mulvaney deal become increasingly desperate. Bump Williams, an alcohol industry analyst, said Bud Light's 'compass …

Dylan Mulvaney breaks silence on ‘cruel’ Bud Light backlash
1 year, 7 months ago

Dylan Mulvaney breaks silence on ‘cruel’ Bud Light backlash

The Independent  

Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more SIGN UP I would like to be emailed about …

Bud Light sales dip after trans promotion, but such boycotts are often short-lived
1 year, 7 months ago

Bud Light sales dip after trans promotion, but such boycotts are often short-lived

NPR  

Bud Light sales dip after trans promotion, but such boycotts are often short-lived Enlarge this image toggle caption Bryan Bedder/Getty Images for GLAAD Bryan Bedder/Getty Images for GLAAD Sales of Bud Light have dipped after conservatives on social media lashed out at its best-selling beer over a social media promotion with a trans influencer earlier this month. By contrast, for …

Bud Light fumbles, but experts say inclusive ads will stay
1 year, 7 months ago

Bud Light fumbles, but experts say inclusive ads will stay

Associated Press  

Bud Light may have fumbled its attempt to broaden its customer base by partnering with a transgender influencer. And if we do not attract young drinkers to come and drink this brand, there will be no future for Bud Light,” Heinerscheid said last month in an episode of Apple’s “Make Yourself at Home” podcast. Marketing experts say it’s possible Bud …

Anti-trans backlash against Bud Light has executives on the hot seat. What’s going on?
1 year, 8 months ago

Anti-trans backlash against Bud Light has executives on the hot seat. What’s going on?

LA Times  

On Friday, Anheuser-Busch InBev, the parent company of Bud Light, placed two of its marketing executives on leave after public outcry from conservative corners over the beer brand’s partnership with a transgender influencer. The Wall Street Journal reported Sunday that Alissa Heinerscheid, Bud Light’s vice president of marketing who oversaw the partnership, and her boss Daniel Blake, who oversees marketing …

Bud Light sales have fallen a 'staggering' 17% since Dylan Mulvaney debacle
1 year, 8 months ago

Bud Light sales have fallen a 'staggering' 17% since Dylan Mulvaney debacle

Daily Mail  

Bud Light has been hit by a huge 17 percent fall in sales in the three weeks since disastrous paid partnership with Dylan Mulvaney paralyzed the brand. Daniel Blake, who is the Anheuser-Busch vice president for mainstream brands, has stepped back from his job just days after Bud Light's VP of marketing Alissa Heinerscheid took a leave of absence. Mulvaney …

Bud Light exec takes leave after boycott calls, reports say
1 year, 8 months ago

Bud Light exec takes leave after boycott calls, reports say

Associated Press  

NEW YORK — The marketing executive who oversaw a partnership between Bud Light and a transgender influencer is taking a leave of absence after it snowballed into cries for boycotts from some angry customers, according to media reports. Alissa Heinerscheid, Bud Light’s vice president of marketing, will be replaced by Todd Allen, most recently global vice president of Budweiser, according …

Bud Light marketing executive Alissa Heinerscheid, who oversaw the Dylan Mulvaney campaign, replaced
1 year, 8 months ago

Bud Light marketing executive Alissa Heinerscheid, who oversaw the Dylan Mulvaney campaign, replaced

Op India  

The senior marketing executive for Bud Light, who oversaw the contentious Dylan Mulvaney ad campaign, has taken a leave of absence. This development comes amid backlash over the decision of Anheuser-Busch InBev, the largest beer maker in the world, to partner with actor and transgender activist Dylan Mulvaney to promote its popular beer brand Bud Light. Don't just boycott Bud …

Bud Light did not call its critics ‘crybabies’ on a billboard
54 years, 11 months ago

Bud Light did not call its critics ‘crybabies’ on a billboard

Associated Press  

CLAIM: Bud Light created a billboard AP’S ASSESSMENT: False. The Bud Light THE FACTS: After a wave of transphobic commentary and threats of a boycott sparked this month by Bud Light’s partnership with transgender social media influencer Dylan Mulvaney, social media users are sharing altered images of the billboard — both in photos and video — claiming that the brand …

'No one at a senior level' was aware Bud Light was partnering with trans influencer Dylan Mulvaney
1 year, 8 months ago

'No one at a senior level' was aware Bud Light was partnering with trans influencer Dylan Mulvaney

Daily Mail  

The polarizing marketing partnership between beer giant Bud Light and trans influencer Dylan Mulvaney was launched without approval from senior executives of parent company Anheuser-Busch, according to a new report. Mulvaney's Instagram beer promotion saw the influencer knocking back Bud Light in the tub Bud Light gave the influencer a commemorative can of beer Bud Light's parent company has lost …

Bud Light VP of marketing wanted to lead inclusivity revolution
1 year, 8 months ago

Bud Light VP of marketing wanted to lead inclusivity revolution

Daily Mail  

The Bud Light marketing executive whose team oversaw its disastrous partnership with trans activist Dylan Mulvaney vowed to lead an inclusivity revolution at the brand and ditch its 'fratty' image. Alissa Heinerscheid, the brand's newly tapped vice president of marketing, shared her new vision for Bud Light late last month, and has since been met with pushback from customers The …

Bud Light distributors in the Heartland and the South are 'spooked'
1 year, 8 months ago

Bud Light distributors in the Heartland and the South are 'spooked'

Daily Mail  

Bud Light sales have plunged and its distributors in the Midwest, the South, and rural areas are 'spooked' by backlash after the company partnered with trans TikToker Dylan Mulvaney. Distributors for Anheuser-Busch products, the company that owns Bud Light, have reported dwindling sales over the weekend, according to trade publication Beer Business Daily. A video of a man claiming to …

Republican tries to make a stand against 'woke' beer — but fails spectacularly
1 year, 8 months ago

Republican tries to make a stand against 'woke' beer — but fails spectacularly

Raw Story  

Republican Rep. Dan Crenshaw tried to weigh in on the so-called "woke beer" debate after Bud Light announced a partnership with transgender social media influencer Dylan Mulvaney. "Saw Bud Light's stupid ad campaign," Crenshaw rants in the video. "You really gotta use those research skills you use when gerrymandering on bud lights beers bud," replied someone named kirby_carlock. "We had …

Bud Light maker didn’t fire marketing team over LGBTQ ads
54 years, 11 months ago

Bud Light maker didn’t fire marketing team over LGBTQ ads

Associated Press  

CLAIM: Brewing company Anheuser-Busch fired its entire marketing department in response to its partnership with a transgender influencer and the rollout of LGBTQ Pride-themed Bud Light cans that feature various pronouns. “In Addition to having Dylan Mulvaney as the new Brand Ambassador for BudLight the brand has also released special Non-Binary beers to ‘celebrate everyone’s identity’ featuring pronouns including ‘they/them’ …

Bud Light praised as ‘ally’ for brand partnership with trans TikTok star Dylan Mulvaney
1 year, 8 months ago

Bud Light praised as ‘ally’ for brand partnership with trans TikTok star Dylan Mulvaney

The Independent  

Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more SIGN UP I would like to be emailed about …

Bud Light sparks backlash over partnership with trans poster girl Dylan Mulvaney
1 year, 8 months ago

Bud Light sparks backlash over partnership with trans poster girl Dylan Mulvaney

Daily Mail  

Bud Light is under fire for partnering with controversial trans influencer Dylan Mulvaney, who uploaded a Mulvaney announced the partnership in a series of videos posted to social media at the weekend to coincide with the NCAA March Madness tournament. Dylan Mulvaney, a transgender influencer on social media, has been chosen as a brand ambassador for Bud Light In celebration …

Discover Related