1 year, 11 months ago

India shipped 25-mn units of wearables in Q1 ‘23: IDC

India shipped 25.1 million units of wearables in the first quarter of calendar 2023, registering a 80.9% year-on-year increase, but the quarter-on-quarter growth remained flat, said the International Data Corporation. Share of the smartwatches grew to 41.4% from 26.8% a year earlier while the earwear category also witnessed a strong 48.5% YoY growth, as per a wearable device tracker issued by the research firm. Additionally, a long tail of several India based small players, is further intensifying the competition, and lowering the overall ASPs to $22.7 as against $29.5 a year ago in 1Q23. “Enhancements in audio quality through ANC/ENC, and aesthetically appealing designs will be key differentiators in 2023,’‘ said Vikas Sharma, Senior Market Analyst, Wearable Devices, IDC India.

The Hindu

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