Meta to ask EU users' consent to share data for targeted ads
1 year, 4 months ago

Meta to ask EU users' consent to share data for targeted ads

The Hindu  

Social media giant Meta on Tuesday said it intends to ask EU-based users to give their consent before allowing targeted advertising on its networks including Facebook, bowing to pressure from European regulators. It said the changes were to address "evolving and emerging regulatory requirements" amid a bruising tussle with the Irish Data Protection Commission which oversees EU data rules in Ireland, out of which Meta runs its European operations. European regulators in January had dismissed the previous legal basis - "legitimate interest" - Meta had used to justify gathering users' personal data for targeted advertising. "Today, we are announcing our intention to change the legal basis that we use to process certain data for behavioural advertising for people in the EU, EEA and Switzerland from 'Legitimate Interests' to 'Consent'," Meta said in a blog post.

History of this topic

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