Rashida Tlaib accuses supermarket brand of using facial recognition for surge pricing

Sign up to our free weekly IndyTech newsletter delivered straight to your inbox Sign up to our free IndyTech newsletter Sign up to our free IndyTech newsletter SIGN UP I would like to be emailed about offers, events and updates from The Independent. Read our privacy policy Michigan congresswoman Rashida Tlaib has called on Kroger to answer questions about its use of electronic shelving labels and facial recognition technology. “The racial biases of facial recognition technology are well-documented and should not be extended into our grocery stores.” open image in gallery Rashida Tlaib is one of multiple lawmakers calling on Kroger CEO Rodney McMullen to answer questions about its usage of technology related to electronic shelving labels She said this was concerning given complaints about the rising cost of groceries at big retailers across the country, and that Kroger’s electronic tools could be “abused in the pursuit of profit.” She asked Kroger to answer several questions related to their plans. “Kroger is not using Microsoft facial recognition technology, and the current digital price tag technology being used is not the technology we piloted in 2019,” they said. In 2019, Fast Company reported that Kroger was piloting a program called Enhanced Display for Grocery Environment and that it would implement artificial intelligence-powered facial recognition technology in some of its displays.