Do IPL ad campaigns featuring cricketers work?
6 years, 10 months ago

Do IPL ad campaigns featuring cricketers work?

Live Mint  

New Delhi: In the ongoing Indian Premier League T20 tournament, there’s been a surfeit of television commercials featuring cricketers for brands such as Jio, NatureFresh, Goibibo and Kansai Nerolac Paints, among others. Kansai Nerolac Paints’ latest campaign leverages SunRisers Hyderabad’s player Shikhar Dhawan’s iconic moustache as a metaphor for pride which one experiences after using exterior paint brand Excel Mica Marble. We have tried to hit the sweet spot between the product truth, target group affinity and the cultural context of pride,” said Ram Mehrotra, vice president, sales and marketing, Kansai Nerolac Paints Ltd. Like Nerolac, Kingfisher, the alcohol brand owned by United Breweries Ltd, which once featured cricketers crooning its iconic jingle ‘Ooh la la la leo’ under its ‘Divided by teams, united by Kingfisher’ campaign is bringing out the real side of cricketers in its new IPL ads. Agreed Narayan Devanathan, group executive and strategy officer, Dentsu Brand Agencies India, who thinks that ads which leverage creative storytelling whilst keeping the product truth alive tend to work during such big sport tournaments.

Campaign Indian Ads Brand Jio Cricketers Ipl Goibibo Nerolac Kansai Nerolac Paints Naturefresh  work  featuring  brand  nerolac  ads  players  ad  cricketers  ipl  campaigns  paints  pride  campaign

History of this topic

IPL: Unpredictability, unparalleled entertainment and big bucks have made it the crown jewel of world cricket
1 week ago

IPL: Unpredictability, unparalleled entertainment and big bucks have made it the crown jewel of world cricket

Firstpost  

The Indian Premier League has transformed into the crown jewel of world cricket, thanks to its unpredictability, unparalleled entertainment and substantial financial rewards. Since its inception, the IPL has become a financial behemoth, carving out a special place in the cricketing calendar as players consistently mesmerise fans with high-quality cricket and thrilling, unpredictable finishes. Whether it be the late great …

IPL gets advisory from Health Ministry: Ban direct and indirect ads related to tobacco/alcohol
2 weeks, 3 days ago

IPL gets advisory from Health Ministry: Ban direct and indirect ads related to tobacco/alcohol

The Hindu  

The Health Ministry has instructed the Indian Premier League to ban all forms of tobacco and alcohol promotions, including surrogate In a letter to IPL chairman Arun Dhumal, Director General of Health Services, Atul Goel, said cricket players who are role models to the youth of India should not be directly or indirectly connected to any form of tobacco or …

Centre tells IPL to ban direct, indirect Ads related to tobacco and alcohol
Top News
2 weeks, 4 days ago

Centre tells IPL to ban direct, indirect Ads related to tobacco and alcohol

New Indian Express  

NEW DELHI: The Centre has asked the Indian Premier League, the largest sports platform in the country, to ban all tobacco and alcohol In a letter to the IPL Chairperson, Arun Singh Dhumal, the Director General of Health Services, Prof. Atul Goel, said that it is their “social and moral obligation” to promote public health. The letter stressed that such …

'Bahubali' David Warner leaves fans in splits as ad with SS Rajamouli goes viral
11 months, 2 weeks ago

'Bahubali' David Warner leaves fans in splits as ad with SS Rajamouli goes viral

India Today  

DC opener David Warner, left fans in laughter with his recent ad-flick, where he the Australia batter, featured alongside popular Indian director, SS Rajamouli. In the ad for Cred, Warner can be seen donning a persona inspired from Rajamouli's popular movie - Bahubali, and his antics throughout the commercial, have made the video viral on social media. In the video, …

JioCinema reboots for another big digital innings with advertisers for IPL 2024
1 year, 3 months ago

JioCinema reboots for another big digital innings with advertisers for IPL 2024

Firstpost  

The event witnessed participation from some of India’s leading advertisers who discussed India’s paradigm shift towards digital and its implications on advertising in live sports. Rebooting for a new season of IPL, JioCinema hosted a roadshow event for advertisers and partners that brought the power and potential of live sports on digital back into focus, and showcased the expanse of …

Will challenge it in a very forceful manner: Ramiz Raja on proposed two and a half month long IPL window
2 years, 9 months ago

Will challenge it in a very forceful manner: Ramiz Raja on proposed two and a half month long IPL window

India Today  

Pakistan Cricket Board chairman Ramiz Raja has said that he will be challenging the International Cricket Council’s decision to grant Indian Premier League an extended window from next year, if and when it is made public by the apex body. BCCI secretary Jay Shah told news agency PTI that IPL will be given a two-and-a-half-month-long window, with the idea that …

Brands to tap IPL to boost festive sales
3 years, 6 months ago

Brands to tap IPL to boost festive sales

Live Mint  

A host of advertisers are gearing up to cash in on the second phase of the popular Indian Premier League that will start on 19 September. There’s limited ad inventory, and the demand has been bullish, so broadcaster Star might be able to command a premium as well.” According to media buyers’ estimates, Star and Disney India are charging a …

Mumbai to Assam, Police departments use Rahul Dravid's viral Indiranagar ka Gunda ad to share advisory posts
3 years, 11 months ago

Mumbai to Assam, Police departments use Rahul Dravid's viral Indiranagar ka Gunda ad to share advisory posts

India TV News  

Mumbai to Assam, Police departments use Rahul Dravid's viral Indiranagar ka Gunda ad to share advisory posts Former captain of Indian Cricket team Rahul Dravid's latest Former captain of Indian Cricket team Rahul Dravid's latest Interestingly, various Police departments have also joined the #IndiraNagarkaGunda viral trend and have added their own good twist to share advisories. Check them out here: …

IPL 2021: The graft behind the glitz and glamour of cricket’s behemoth
3 years, 11 months ago

IPL 2021: The graft behind the glitz and glamour of cricket’s behemoth

The Independent  

Sign up to our free sport newsletter for all the latest news on everything from cycling to boxing Sign up to our free sport email for all the latest news Sign up to our free sport email for all the latest news SIGN UP I would like to be emailed about offers, events and updates from The Independent. “Sometimes the …

IPL 2021: MS Dhoni as monk and teacher explains Rohit Sharma and Virat Kohli's USPs in new commercial
4 years ago

IPL 2021: MS Dhoni as monk and teacher explains Rohit Sharma and Virat Kohli's USPs in new commercial

India Today  

MS Dhoni is back to entertain his fans but not on the cricket field. The former India captain is part of a new series of commercials from Star Sports Network which has been shot for the Indian Premier League's new season. LIVE from Apr 9 | Broadcast starts 6 PM, Match starts 7:30 PM | Star Sports & Disney+Hotstar VIP …

IPL shows fans have transformed into active participants
5 years, 10 months ago

IPL shows fans have transformed into active participants

Hindustan Times  

Players grab all attention but cricket is sustained by fans, it’s a solid vote bank. With fans voting for cricket, matches are repeatedly sold out, TV viewership keeps rising and sponsors happily write out big cheques. Fans during the first match of IPL T20 2019 Cricket Tournament between Chennai Super Kings and Royal Challenges Bangalore at MAC Stadium in Chennai, …

Decoding India's love for cricket, Bollywood — and why we value individual growth over team endeavours
6 years, 8 months ago

Decoding India's love for cricket, Bollywood — and why we value individual growth over team endeavours

Firstpost  

This speculative article was prompted by an One particular This leads us to ask why, despite football being immensely popular in India, we are not good at it and why we have chosen and become good at cricket which few countries outside South Asia are particularly fond of. When we imagine India’s tour of England, we picture the half-empty stands …

IPL's lighter side, Week 6: From Sunil Gavaskar breaking his golden rule to Hardik Pandya and KL Rahul's sporting strip
6 years, 10 months ago

IPL's lighter side, Week 6: From Sunil Gavaskar breaking his golden rule to Hardik Pandya and KL Rahul's sporting strip

Firstpost  

Sunny delights in Rahul Back in April, Ish Sodhi made an unbeaten 56 to save the second Test against England and thus win the series for New Zealand. “Look we’ve seen this happening in football and obviously Hardik and I are good friends and I felt it would be nice to collect some jerseys and then bring the tradition to …

The IPL brand-wagon
6 years, 10 months ago

The IPL brand-wagon

The Hindu  

Santosh Desai feels a few years from now, the Indian Premier League could be like an ‘ageing rockstar’. “Maybe in the long run, IPL will be like that ageing rockstar, which will go on, but in the predictable lines,” Desai says, adding: “If you only create razzmatazz with the overall format remaining the same, then that could be a bit …

IPL 2017: Cash-rich league an apt platform for young Indians to make money and display their talent
7 years, 11 months ago

IPL 2017: Cash-rich league an apt platform for young Indians to make money and display their talent

Firstpost  

Having eight IPL teams each restricted to four foreign players in the playing XI means that there are at least 56 Indians who get a change to show their ability in each match. This is great because the IPL gives many young players opportunities to make money and display their talent. Having eight teams each restricted to four foreign players …

Watch: Firstpost launches IPL show focusing on action on and off the field
7 years, 11 months ago

Watch: Firstpost launches IPL show focusing on action on and off the field

Firstpost  

Ahoy readers, it’s that time of the year when the Indian Premier League makes its way back into our lives! To tap into the atmosphere, Firstpost, in association with Exhale Sports, has launched a fun show on the IPL, dedicated to “all things on the field and all things off the field”. Titled ‘Free Hit’ and hosted by Rohan Gavaskar …

IPL 2017: Five brands that aired new ad campaigns this season
7 years, 11 months ago

IPL 2017: Five brands that aired new ad campaigns this season

Live Mint  

New Delhi: Completing a decade of revolutionising cricket in India, the Indian Premier League, which started on 5 April, continues to attract immense advertiser interest. First introduced during the second season of IPL in 2009, the cute animated characters are shown in three different ads celebrating Indian team’s famous huddle, run outs and boundary moments. Pepsi PepsiCo India’s cola brand …

How IPL is India’s Super Bowl for advertisers
9 years, 11 months ago

How IPL is India’s Super Bowl for advertisers

Live Mint  

Mumbai: Despite four months of back-to-back cricketing action, the hype around the sport is far from waning. Advertiser interest in the Indian Premier League is proof of this, as most brands have reserved their marketing ammunition for the popular Twenty20 cricketing tournament, making the event similar to the Super Bowl in the US, the annual championship of the National Football …

Not just the cricket: India vs Pakistan match also saw audiences judge the TV ads
10 years, 1 month ago

Not just the cricket: India vs Pakistan match also saw audiences judge the TV ads

Firstpost  

As Indian and Pakistani teams were fighting for a win and for bragging rights, TV audiences dissected each and every TV ads that was broadcast. Piyush Pandey, Chairman of Ogilvy India and South Asia, has often said that Indian TV audiences, unlike audiences elsewhere in the world, actually wait for ad breaks – so that they can see the ads …

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