How a 1970s make-do-and-mend attitude resonates now
BBCHow a 1970s make-do-and-mend attitude resonates now Getty Images Nigeria's inspiring "slow fashion" culture, from the traditional "obioma", or mobile tailor, to creative, small-batch design. Getty Images Mobile tailors in Nigeria became known as "obiomas" in the 1970s Much has been written about how important tailoring is to fashion's lifecycle. Kanyinsola Doherty The exterior of Mend in Lagos, a repair and alteration shop run by Kanyinsola Doherty "Nigerians think any apparel can be repaired – we've seen everything brought in for our tailors, from bras to waist trainers to duvets," Kanyinsola Doherty of Mend Lagos tells the BBC. Dye Lab The fashion brand Dye Lab, run by Rukky Ladoja and Ozzy Etomi, uses local, sustainable fabrics – and is inspired by traditional styles Doherty says her tailors also have another challenge – where they end up shortening the lifecycle of clothes because customers want a fit that's less about comfort and room for expansion, and more about "showing a figure" that is inspired by western ideals.
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