Instagram tries to boost original content and smaller accounts, algorithm gets updated
India TodayThere is no doubt that Instagram is one of the most widely-used social media apps across the world today and people prefer it for sharing photos and videos with the world, running businesses, promoting their organisations and a lot more. Instagram introduces changes to its algorithm In a blog post, Instagram introduced several changes to the algorithm that will not only penalise these aggregators, but also boost original accounts. "Historically because of how we’ve ranked content, creators with large followings and aggregators of reposted content have gotten more reach in recommendations than smaller, original content creators. Instagram has also announced a significant change to its recommendation algorithm, aimed at promoting original content and giving smaller accounts a fairer chance at reaching new audiences. Rewards for original creators Instagram also expressed its intent to reward original content creators in its blog post.