Are TikTok’s ‘de-influencers’ changing attitudes on consumerism?
2 years, 1 month ago

Are TikTok’s ‘de-influencers’ changing attitudes on consumerism?

Al Jazeera  

On Wednesday, February 22 at 19:30 GMT: De-influencing is the latest backlash to what critics say is the normalisation of overconsumption on TikTok, where social media influencers are paid by companies to promote viral products in “haul” videos. Now “de-influencers” are using the platform to encourage people to question their buying habits, and think more critically about the impact that companies – particularly those in the fast fashion and beauty industries – are having on the environment and labour practices. But, fueled in part by a cost of living crisis and people craving authenticity online, de-influencing is also leading to scepticism of the influencer industry and conversations about how TikTok-specific trends are encouraging unchecked consumerism. On this episode of The Stream, we speak with: Aja Barber, @AjaSaysHello Author, “Consumed: The Need for Collective Change: Colonialism, Climate Change, and Consumerism” Jessica Clifton, @impactforgood Sustainability content creator Aliza Licht, @AlizaLicht Founder, Leave Your Mark

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History of this topic

Gen Z is "de-influencing" on social media
1 month, 1 week ago

Gen Z is "de-influencing" on social media

Salon  

Influencer marketing is one of the most popular strategies brands use to reach their target audiences and promote their products. We need your help to stay independent Subscribe today to support Salon's progressive journalism Why de-influencing matters De-influencing matters because social media influencers have a powerful impact on consumer behavior. A recent study published in the New York State Communication …

What dies with TikTok? As a ban looms, Americans face a cultural void
2 months, 1 week ago

What dies with TikTok? As a ban looms, Americans face a cultural void

BBC  

What dies with TikTok? But the possibility of TikTok's demise in the US has led users and creators to contemplate moving to other platforms, whether established ones in the American market like YouTube Shorts and Instagram Reels, or newcomers like Red Note, another Chinese social media platform. "TikTok's algorithm seems to be a lot more generous", says Kay Perron, a …

Deinfluencing: The emerging trend on social media promoting mindful consumption and challenging Influencer culture
2 months, 2 weeks ago

Deinfluencing: The emerging trend on social media promoting mindful consumption and challenging Influencer culture

Hindustan Times  

In 2019, Ohio-based Diana Wiebe stumbled across a TikTok influencer promoting heatless curling rods. Through her daily videos, Wiebe asks followers questions like, “Did you want that product before it was marketed to you?” She also critiques trends such as weekly clothing hauls, emphasizing that such practices are far from normal consumption habits. Advocates like Wiebe promote messages such as …

'Maybe you'll realise what you have is good enough': Why influencers are facing a pushback
2 months, 2 weeks ago

'Maybe you'll realise what you have is good enough': Why influencers are facing a pushback

BBC  

'Maybe you'll realise what you have is good enough': Why influencers are facing a pushback 8 January 2025 Megan Lawton Serenity Strull/ BBC Rejecting the "haul" culture of excessive shopping and promoting conscious consuming, the de-influencer movement is going mainstream – here's why. Along with hashtags like "underconsumption core" and "conscious consumer", they share key messages, such as "fast fashion …

What’s behind the anti-Biden ‘wildfire’ among TikTok influencers
9 months, 3 weeks ago

What’s behind the anti-Biden ‘wildfire’ among TikTok influencers

LA Times  

President Biden has been courting Kahlil Greene and other young TikTok influencers since taking office, inviting them to celebrations at the White House and policy briefings on Zoom, where Biden and Vice President Kamala Harris have been known to pop in. Biden’s reputation on TikTok was dismal in the summer of 2020, according to Daniel Daks, who consulted for the …

Will the TikTok ban spell the death of the influencer?
10 months, 1 week ago

Will the TikTok ban spell the death of the influencer?

The Independent  

Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more SIGN UP I would like to be emailed about …

TikTok creators warn of economic impact if app sees ban, call it a vital space for the marginalized
1 year ago

TikTok creators warn of economic impact if app sees ban, call it a vital space for the marginalized

Hindustan Times  

Alex Pearlman shut the door on dreams of a standup comedy career almost a decade ago, pivoting from the stage to an office cubicle where he worked a customer service job. Pearlman is among the many TikTok creators across the U.S. outraged over a bipartisan bill passed by the House of Representatives on Wednesday that would lead to a nationwide …

How do TikTok ‘trend forecasters’ do their jobs
1 year ago

How do TikTok ‘trend forecasters’ do their jobs

The Independent  

Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more SIGN UP I would like to be emailed about …

Are TikTok and Instagram dulling your taste?
1 year ago

Are TikTok and Instagram dulling your taste?

LA Times  

In his new book “Filterworld,” Kyle Chayka argues that the proliferation of recommendation algorithms have created a cultural world that’s flatter, more homogenous and more passively consumed. Partway through Kyle Chayka’s new book, “Filterworld,” about how digital algorithms transform culture, a quote from one of his subjects stopped me cold. “There are ‘lean-in’ moments, when the user is paying attention, …

SA tourism campaigns turn to TikTok 'influencers', but does it work?
1 year, 10 months ago

SA tourism campaigns turn to TikTok 'influencers', but does it work?

ABC  

"Ready to run amok in the most boring state ever?" Social media influencers were given free trips to South Australia to watch an "exclusive" concert by British singer Sam Smith in exchange for two or three posts on their accounts according to documents obtained by the ABC. A report released last week into the concert found there was a need …

TikTok might get banned after ‘disaster’ testimony. Why do some TikTokers not care?
2 years ago

TikTok might get banned after ‘disaster’ testimony. Why do some TikTokers not care?

LA Times  

The U.S. government may be inching toward a radical restructuring of TikTok, if not an outright ban on the Chinese-owned social media app. “If ByteDance fights against this forced sale, TikTok will likely be banned in the US by late 2023.” “We would characterize today’s testimony. “It was a reminder that a sound business strategy for me as a content …

TikTok Hearing: Influencers make their case to the press
2 years ago

TikTok Hearing: Influencers make their case to the press

Slate  

This week, TikTok came to Washington for what turned out to be a public flogging. In December, Sen. Marco Rubio introduced legislation to ban the Chinese-owned platform from the country altogether, and now the Biden administration is threatening to boot the app if ByteDance does not sell TikTok’s U.S. operations to a domestic owner. “If there were to be a …

TikTok ‘de-influencers’ want Gen Z to buy less - and more
2 years, 1 month ago

TikTok ‘de-influencers’ want Gen Z to buy less - and more

Associated Press  

NEW YORK — At a time when consumers are inundated with so-called social media influencers peddling the latest products online, a slew of TikTok users are leveraging their platforms to tell people what not to buy instead. “I could barely afford to move out of my parent’s house at the end of that year.” She felt embarrassed and ashamed, and …

Deinfluencing: The TikTok Trend That Warns Against Buying Products
2 years, 1 month ago

Deinfluencing: The TikTok Trend That Warns Against Buying Products

Huff Post  

LOADING ERROR LOADING The latest TikTok trend might make your bank account happy. The “deinfluencing” trend coincides with MascaraGate ― a TikTok kerfuffle centered around Mikayla Nogueira, a makeup artist who was accused of wearing eyelash extensions in a video touting a L’Oréal brand mascara. “I do think the deinfluencing trend is less about how ‘bad’ or ‘good’ a product …

Centre issues guidelines to social media influencers to regulate promotions
2 years, 2 months ago

Centre issues guidelines to social media influencers to regulate promotions

The Hindu  

The Centre has released on Friday the endorsement guidelines for celebrities and social media influencers that mandates compulsory disclosure of monitory or material benefits of a product or a brand they are promoting through their social media platforms. Releasing the guidelines at a press conference, Union Consumer Affairs Secretary Rohit Kumar Singh said the disclosures must be prominently and clearly …

Celebrity endorsements only influence 4% of shoppers, survey says
3 years, 2 months ago

Celebrity endorsements only influence 4% of shoppers, survey says

The Independent  

Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more SIGN UP I would like to be emailed about …

How influencers are disrupting the marketing space in 2021
3 years, 8 months ago

How influencers are disrupting the marketing space in 2021

India TV News  

We have heard several stories of small-time startups disrupting billion or trillion dollar industries, but the recent years have witnessed a massive surge in the popularity of social media influencers also referred as 'micro-influencers' who have collectively disrupted the complete marketing premise, especially digitally. According to Indian baby and mother care brand Mother Sparsh, which has banked on influencer marketing …

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