The journey of a nonconformist
2 years, 4 months ago

The journey of a nonconformist

New Indian Express  

An artisan working on a Rimzim Dadu creation at ‘The Lab’; Sonam Kapoor in a Rimzim Dadu sculpted sari for Cannes 2016. The transformation has come in the way we have been able to use our designs into new categories like accessories, wedding wear, and menswear, all of which we launched in the past few years. When you look back from a retail point of view, do you think the Indian consumer took time to understand your design sensibilities? Fifteen years in an industry where you stand apart because of your design nous and your off-kilter approach in textile innovation and creation. While I look back at the last 15 years with gratitude, I sometimes still feel like a twentysomething who gingerly walked the runway for the first time.

Design  design  nonconformist  journey  silhouettes  materials  step  process  brand  transformation  statement  understand  textile

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