In Daytona Beach, NASCAR’s influence goes far beyond Sunday’s iconic race
1 month, 2 weeks ago

In Daytona Beach, NASCAR’s influence goes far beyond Sunday’s iconic race

New York Times  

DAYTONA BEACH, Fla. — Throughout Daytona Beach, signs promoting the race hang on bar windows. “I can’t even imagine,” said Lori Campbell Baker, executive director of the Daytona Beach Area Convention & Visitors Bureau. And the Daytona 500 became one of motorsports’ grand races, with Sunday’s race having a $30.3 million purse — the largest in motorsports history, NASCAR said. “Then, to oval racing on the sands on the beach.” As NASCAR’s popularity rose and the Daytona 500 increased in importance through the latter part of the 20th century, Daytona Beach piggybacked off it, giving the city an identity that many other small- or medium-sized cities with major NASCAR tracks have been unable to replicate. These figures take into account all aspects of local tourism, but city and county leaders said that the majority of this is generated from the Rolex 24, Daytona 500, DIS’s summer NASCAR race, and two other annual DIS tentpole events — “Bike Week,” a weeklong motorcycle rally, and “Welcome to Rockville,” a rock and heavy metal music festival.

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COLUMN: Another win for NASCAR with drama-free Daytona 500
3 years, 1 month ago

COLUMN: Another win for NASCAR with drama-free Daytona 500

Associated Press  

DAYTONA BEACH, Fla. — Jim France was ecstatic in the garage before the Daytona 500. The race marked a return to normalcy for NASCAR, which found flexibility during the pandemic that helped America’s top motorsports series navigate its way through two turbulent years. “All of the new fans that we had at the Coliseum, and certainly selling this place out …

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