Will the govt’s new anti-tobacco messaging mandate ruin your OTT experience? | In Focus podcast
1 year, 6 months ago

Will the govt’s new anti-tobacco messaging mandate ruin your OTT experience? | In Focus podcast

The Hindu  

On May 31st, the Union Health Ministry issued a notification making it mandatory for over-the-top streaming platforms to display anti-tobacco warnings as seen in movies screened in theatres and on TV. Critics have said that this move could disrupt the audience’s viewing experience, throttle creativity, and is an act of overkill that infringes on the right to freedom of expression. Does the inclusion of anti-tobacco messages in the middle of OTT content really make a difference? Is it practically feasible for OTT platforms and producers to incorporate anti-tobacco messages before a movie, in the middle of one, and every time a shot of tobacco consumption comes up?

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History of this topic

You Really Think People Start Smoking By Watching It On Screen? Kerala High Court On Plea To Ban Smoking Scenes In Films, Serials
10 months, 3 weeks ago

You Really Think People Start Smoking By Watching It On Screen? Kerala High Court On Plea To Ban Smoking Scenes In Films, Serials

Live Law  

"Do you really think people start smoking by seeing it on the screen," the Kerala High Court orally remarked today while hearing a plea against display of tobacco smoking scenes in films and tele-serials. The plea further stated that a large number of Malayalam movies were released incorporating smoking scenes depicting the use of cigarettes and tobacco products contrary to …

Health Ministry denies compromise on OTT smoking rules
1 year, 2 months ago

Health Ministry denies compromise on OTT smoking rules

The Hindu  

The Ministry of Health and Family Welfare on Saturday denied The Hindu’s report on weak enforcement of anti-tobacco warnings for TV shows and films streamed online. “A reputed news publication has recently made a claim that the Union Government has reached ‘an uneasy compromise’ with OTT streaming services on adding smoking warnings to their content,” the Ministry said in a …

OTT services, govt. reach uneasy compromise on smoking warnings
1 year, 2 months ago

OTT services, govt. reach uneasy compromise on smoking warnings

The Hindu  

Over-the-top streaming services such as Netflix, Disney+ Hotstar and Amazon Prime Video reached an uneasy compromise with the Union government on adding smoking warnings to their content, according to minutes of a meeting with the industry obtained by The Hindu, and a review of smoking warnings on different platforms. The Ministry of Health and Family Welfare had on May 31 …

India and the global battle against tobacco on OTT platforms
1 year, 4 months ago

India and the global battle against tobacco on OTT platforms

Hindustan Times  

Last World No Tobacco Day, May 31, 2023, India took a momentous stride in combatting the grave consequences of tobacco consumption. Tobacco use causes debilitating diseases such as cancer, lung disease, cardiovascular issues, and stroke, claiming a staggering 1.35 million lives annually in India alone. Introducing groundbreaking regulations, any film featuring tobacco use was mandated to incorporate a warning and …

BJP MP Manoj Tiwari calls for immediate curb on smoking scenes in OTT programmes
1 year, 4 months ago

BJP MP Manoj Tiwari calls for immediate curb on smoking scenes in OTT programmes

Deccan Chronicle  

New Delhi: Smoking scenes have become a trend in programmes on OTT platforms, BJP MP Manoj Tiwari has said in Parliament and called for immediate action to curb the propagation of tobacco on online curated content. Taking part in a discussion in the Lok Sabha on the Cinematograph Amendment Bill on Monday, he said actors, directors, scriptwriters and the audience …

Reconsider the smoking rules for OTT platforms
1 year, 5 months ago

Reconsider the smoking rules for OTT platforms

Hindustan Times  

Picture this: You are engrossed in a series streaming on Netflix or Amazon Prime or engrossed in a Joe Rogan episode on Spotify when suddenly, an intrusive audio-visual blast disrupts your viewing experience with an anti-tobacco message. In a recent notification, it asked OTT platforms to display anti-tobacco warnings before films and TV shows and static warnings in frames that …

Tobacco rules for OTT counterproductive, infringes freedom of speech, says IFF
1 year, 6 months ago

Tobacco rules for OTT counterproductive, infringes freedom of speech, says IFF

The Hindu  

The Ministry of Health and Family Welfare’s notification on May 31 requiring OTT streaming platforms to display anti-tobacco warnings before films and TV show episodes that feature them — as well as static warning messages in shots of content featuring tobacco use — infringes on the freedom of speech of creators, the New Delhi-based Internet Freedom Foundation said in a …

Health Ministry notifies new rules for anti-tobacco warnings on OTT platforms
1 year, 6 months ago

Health Ministry notifies new rules for anti-tobacco warnings on OTT platforms

Firstpost  

The Union Health Ministry has notified new rules for anti-tobacco warnings on OTT platforms. “If the publisher of online curated content fails to comply with the provisions of sub-rules an interministerial committee consisting of representatives from the Ministry of Health and Family Welfare, Ministry of Information and Broadcasting and Ministry of Electronics and Information Technology, shall take action suo motu …

OTT platforms mandated to show anti-tobacco warnings
1 year, 6 months ago

OTT platforms mandated to show anti-tobacco warnings

The Hindu  

It’s now mandatory for over-the-top streaming platforms to display anti-tobacco warnings as seen in movies screened in theatres and TV, as per a Union Health Ministry notification on May 31 amending the rules under the Cigarettes and Other Tobacco Products Act, 2004. Prominent health warnings Meanwhile, as per the notification, released on World No Tobacco Day, publishers of online curated …

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