The shifting focus of fashion
Hindustan TimesCovid-19 pandemic has cast its spell on the way we think, see and consume fashion. The result was evident in form of an inevitable uphill trajectory towards comfort fashion, one that’s visible at digital fashion weeks across the globe. With social media becoming our window to the world, the focus has shifted to waist-up trends like this one by Prada Be it the Milan Fashion Week or the ongoing Paris fashion week, we saw brand logos going close to the collars and the loosely fitted pants with drawstrings and elastic or those made of satin and silk, taking a precedence. “Comfort is the key and this may seem to be a fad but I think as world changes, fashion also has to adapt to the changing environment,” says designer Urvashi Kaur. However, I’m certain that things will change in the near future and we’ll be able to look at the fashion, without the filter of social media,” says designer Anand Bhushan..