Ja Morant in limbo again as he awaits review of latest gun video on social media
Associated PressJa Morant still had his endorsement deals Monday. While his latest gun video on social media is costing him plenty in public relations currency, he hasn’t lost any money. How Morant’s sponsors react to him being caught on social media apparently holding a weapon for the second time in less than three months is another issue. In April, Morant countersued a Memphis teenager accusing the Grizzlies guard of punching him during a pickup court fight last summer at Morant’s home. The countersuit noted the lawsuit jeopardized relationships with sponsors including some “unconsummated deals.” Burton, commissioner of Australia’s National Basketball League from 2003-07, said research shows some athletes believe negativity can help them break out as a “perfect pitch person.” Burton wrote in 2001 about the demand for antiheroes or athletes with controversial images.