Quibi is a built-for-millennials streaming service. But will they pay $5 a month?
Jeffrey Katzenberg, left, and Meg Whitman are photographed at their start-up, Quibi, a streaming platform offering bite-size shows for millennials, in Los Angeles on Tuesday, July 23, 2019. “What we say internally is we’d like to be the quality of HBO and offer customers the convenience of Spotify, ” Whitman said in an interview from Quibi’s Hollywood office. “What we’re doing is just merging those two ideas together to what we hope is the third generation of film narrative,” Katzenberg said. “Increasingly people are watching on their phones, but during the day most people don’t have an hour to sit and watch something on TV,” Whitman said. “We have created something really powerful in bringing both the entertainment competency and technology competency together,” said Jim O’Gorman, Quibi’s head of talent and organization.
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