Canva plans localisation of products and services as India becomes its fourth largest market
1 month, 1 week ago

Canva plans localisation of products and services as India becomes its fourth largest market

The Hindu  

India has become the fourth largest market for Canva in terms of active user base, said Cameron Adams, co-founder and chief product officer of Canva, on his maiden visit to India. Interacting with the media on Thursday, Mr. Adams said that Canva is focused on localisation of products in 2025, addressing specific Indian needs and cultural contexts, including festive celebrations and communication styles. According to Mr. Adams, Indians created 666 million designs in 2024, and prefer making presentations, printables, and social media templates on Canva. Canva’s country manager Chandrika Deb said that Canva has designed special pricing for India since it is a price-sensitive market.

History of this topic

Canva to soon launch Hindi website, co-founder Cameron Adams says AI tools will be major focus in 2025
1 month, 1 week ago
Australian Startup Canva’s Growth Accelerating During Downturn
1 year, 11 months ago

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