Why NFL and ESPN decided to broadcast concurrent ‘Monday Night Football’ games in Week 14
New York TimesThe Athletic has live coverage of Packers vs. Giants and Dolphins vs. Titans on Monday Night Football. Welcome to Phase 3 of the NFL’s “Monday Night Football” viewership experiment this season. But recently, ESPN announced that it’s added “Monday Night Football with Peyton and Eli,” or ManningCast for the less formal crowd, to air simultaneously on ESPN2. According to the league and ESPN, it’s about getting real-time data on viewer interest regarding “Monday Night Football” doubleheader start times. We’re really excited for those side-by-sides with Disney.” GO DEEPER ABC to add 10 'Monday Night Football' games to their lineup When the viewership data gets analyzed, as with all games, there will be additional factors beyond start times, including how competitive each game was, the market size for each team playing, if the game included national stars or traditional popular teams, and the estimated reach for each outlet.