2 years, 3 months ago

Digital humans make their mark in real life

LU PING/CHINA DAILY Wider audience One of China's leading streaming platforms, iQiyi, was among the first companies to invest in virtual beings. Two years ago, it launched a virtual idol talent show, Dimension Nova, aimed at introducing such idols to a wider audience. According to iQiyi, the concert was aimed mainly at Generation Z. Lu Bin, head of a virtual idol studio affiliated with iQiyi, said: "Followers of these idols are mostly young people who grow up with anime, comics and games. According to media reports, some 30 virtual celebrities took part in activities related to the Winter Olympics in the Chinese capital, including a digital avatar of champion freestyle skier Gu Ailing.

China Daily

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