Transgender influencer Dylan Mulvaney says Bud Light didn’t support her during backlash
1 year, 5 months ago

Transgender influencer Dylan Mulvaney says Bud Light didn’t support her during backlash

Associated Press  

Transgender influencer Dylan Mulvaney says she felt abandoned by Bud Light after facing “more bullying and transphobia than I could have ever imagined” over her partnership with the beer giant. But it said it remains “committed to the programs and partnerships we have forged over decades with organizations across a number of communities, including those in the LGBTQ+ community.” A deluge of criticism and hate erupted soon after Mulvaney cracked open a Bud Light in an Instagram video on April 1 as part of a promotional contest for the beer brand. Since then, two marketing executives at parent company Anheuser-Busch InBev took a leave of absence, Bud Light lost its decadeslong position as America’s best-selling beer. In the four weeks ending June 17, Bud Light’s U.S. retail sales had slumped 26% compared with the same period a year ago, according to Bump Williams Consulting, which follows the industry.

Light Transgender Beer Bud Light Bud Mulvaney  anheuserbusch  influencer  support  rights  transgender  mulvaney  dylan  light  backlash  brand  didnt  company  beer  lgbtq  sales  bud

History of this topic

MAGA fans call for boycott of Dunkin Donuts: ‘The Bud Lite treatment’
4 months, 2 weeks ago

MAGA fans call for boycott of Dunkin Donuts: ‘The Bud Lite treatment’

The Independent  

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Companies failed to solve injustice and now they are giving up on the era of activism
5 months ago

Companies failed to solve injustice and now they are giving up on the era of activism

CNN  

A version of this story appeared in CNN Business’ Nightcap newsletter. Now it’s ignoring those risks Target is dialing back on Pride merchandise after right-wing backlash To quote CNN contributor and rockstar journalist Kara Swisher: “As it turned out, it was capitalism after all.” Let’s back up a bit. But in the midst of America’s racial reckoning following the emergence …

Bud Light reveals cost of sales hit after trans influencer backlash
9 months, 3 weeks ago

Bud Light reveals cost of sales hit after trans influencer backlash

The Independent  

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Beer maker Anheuser-Busch InBev reports better-than-expected Q4 earnings despite Bud Light backlash
9 months, 3 weeks ago

Beer maker Anheuser-Busch InBev reports better-than-expected Q4 earnings despite Bud Light backlash

Associated Press  

FRANKFURT, Germany — Anheuser-Busch InBev — maker of Budweiser, Bud Light, Stella Artois and Corona — reported better-than-expected net income in the fourth quarter despite lower beer volumes. The Leuven, Belgium-based beverage company said Thursday that its fourth-quarter operating earnings, which exclude financial factors such as interest and taxes, rose 7% to $19.98 billion, or 82 cents per share. Bud …

Starbucks' weak earnings are a warning that boycotts could hurt
10 months, 2 weeks ago

Starbucks' weak earnings are a warning that boycotts could hurt

Live Mint  

Starbucks’s earnings miss last week was bleak but not shocking. Until now, Wall Street had been hesitant to give much credence to the idea that Starbucks’ embroilment in a firestorm of social, cultural and geopolitical issues could impact its performance. After Starbucks promised to hire 10,000 refugees in response to Trump’s 2016 immigration ban, two groups formed: one threatening to …

Bud Light brewer confident it can win back US drinkers, but sales are still down after backlash
1 year, 1 month ago

Bud Light brewer confident it can win back US drinkers, but sales are still down after backlash

Associated Press  

Anheuser-Busch InBev said Tuesday that revenue growth in most of its global regions was offset by a drop in North American sales in the third quarter, in a sign of continuing fallout from a promotion with a transgender influencer. The world’s largest brewer and parent company of Bud Light said its revenue climbed 5% to $15.6 billion for the July-September …

Bud Light to return as the UFC’s official beer next year as it recovers from a conservative backlash
1 year, 1 month ago

Bud Light to return as the UFC’s official beer next year as it recovers from a conservative backlash

Associated Press  

NEW YORK — Bud Light is set to return as the official beer of the UFC in the U.S. next year as the brand tries to recover from a conservative backlash to a promotion with a transgender influencer. Under a new multiyear marketing deal between the promoter of mixed martial arts fights and Bud Light maker Anheuser-Busch, the brewer will …

Don't tread on me! Nearly 60% of Americans want big business to stay out of politics, new Gallup poll reveals
1 year, 2 months ago

Don't tread on me! Nearly 60% of Americans want big business to stay out of politics, new Gallup poll reveals

Daily Mail  

The majority of Americans want big businesses to stay out of politics, according to a new poll conducted by Gallup and Bentley University. A new poll conducted by Gallup and Bentley University revealed that up to 60 percent of Americans believe that companies should not take a public stance on social or political issues Target sparked backlash after releasing its …

Dylan Mulvaney cracks joke about Bud Light controversy in award acceptance speech: ‘I’m going to have a beer’
1 year, 3 months ago

Dylan Mulvaney cracks joke about Bud Light controversy in award acceptance speech: ‘I’m going to have a beer’

The Independent  

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Bud Light parent says US market share stabilizing after transgender promotion cost sales
1 year, 4 months ago

Bud Light parent says US market share stabilizing after transgender promotion cost sales

Associated Press  

Bud Light’s parent company expressed confidence Thursday that its U.S. market share has stabilized after a promotion with a transgender influencer cost it sales. Bud Light sales plunged amid a conservative backlash after the brand sent a commemorative can to transgender influencer Dylan Mulvaney in early April. In the month ending July 22, Bud Light’s U.S. retail sales were down …

Bud Light maker Anheuser-Busch lays off hundreds of US corporate workers after sales slump
1 year, 4 months ago

Bud Light maker Anheuser-Busch lays off hundreds of US corporate workers after sales slump

Associated Press  

NEW YORK — Anheuser-Busch, the maker of Bud Light, confirmed this week is laying off hundreds of positions across its U.S. corporate staff. The job cuts arrive during a rocky time for Anheuser-Busch, which has seen a months-long sales decline for Bud Light since April when conservative critics vowed to boycott the brand after the brewer sent a commemorative can …

Dylan Mulvaney leaves the US ‘to feel safe’ amid Bud Light backlash
1 year, 5 months ago

Dylan Mulvaney leaves the US ‘to feel safe’ amid Bud Light backlash

The Independent  

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Pride Campaigns Went Ahead Despite Bud Light and Target Controversies
1 year, 5 months ago

Pride Campaigns Went Ahead Despite Bud Light and Target Controversies

Live Mint  

Major marketers moved ahead with Pride Month efforts in June after recent controversies with Bud Light and Target raised questions about how much commitment to LGBTQ rights brands would show this year. Pride Month began soon after a Bud Light collaboration with a transgender influencer triggered a boycott and Target’s Pride collection sparked a backlash that it said included in-store …

Anheuser-Busch Exec Says Bud Light Controversy Was An 'Important Wake-Up Call'
1 year, 6 months ago

Anheuser-Busch Exec Says Bud Light Controversy Was An 'Important Wake-Up Call'

Huff Post  

LOADING ERROR LOADING An executive at Anheuser-Busch InBev, the international beer company that oversees Anheuser-Busch, said the controversy that followed a Bud Light partnership with transgender TikTok influencer Dylan Mulvaney was an “important wake-up call.” “In times like this, when things get divisive and controversial so easily, I think it’s an important wake-up call to all of us marketers, for …

Bud Light is no longer America’s top beer following anti-LGBTQ+ pushback
1 year, 6 months ago

Bud Light is no longer America’s top beer following anti-LGBTQ+ pushback

Associated Press  

After more than two decades as America’s best-selling beer, Bud Light has slipped into second place. Modelo Especial, a Mexican lager, overtook Bud Light in U.S. retail dollar sales in the month ending June 3, according to Nielsen data analyzed by Bump Williams Consulting. Dave William, Bump Williams’ vice president of analytics and insights, said Bud Light has been the …

Sorry, Dylan Mulvaney haters. Garth Brooks’ new bar will ‘serve every brand of beer’
1 year, 6 months ago

Sorry, Dylan Mulvaney haters. Garth Brooks’ new bar will ‘serve every brand of beer’

LA Times  

Garth Brooks has made a point of confirming that his new bar will “serve every brand of beer,” following a transphobic backlash to Bud Light’s recent partnership with Dylan Mulvaney. If you’re an a—, there are plenty of other places on lower Broadway.” Brooks’ Billboard interview arrived a couple of months after Mulvaney, a transgender influencer and activist, announced their …

Article claiming KitchenAid has pulled items from Target shelves is satire
54 years, 11 months ago

Article claiming KitchenAid has pulled items from Target shelves is satire

Associated Press  

CLAIM: KitchenAid has stopped offering its famous stand mixers and other familiar appliances at Target stores following backlash over the retailer’s support of the LGBTQ+ community. The claims originated from a satirical news website that labels its content as “fiction.” KitchenAid products are still for sale on Target’s online store. Many are sharing posts that include the screenshot of a …

Marketing agency who introduced Bud Light to Dylan Mulvaney was sent into 'panic mode' after her ad
1 year, 6 months ago

Marketing agency who introduced Bud Light to Dylan Mulvaney was sent into 'panic mode' after her ad

Daily Mail  

The ad agency that connected Dylan Mulvaney with Bud Light was reportedly in 'panic mode' following the two parties' failed partnership - as backlash continues to hurt the beer brand's bottom line. A video on the Silicon Valley agency shows of a swanky office - but is no more than a 'staged' statement according to a well-placed source It was …

Bud Light boycott hits salespeople as cuts in commissions continue thanks to disastrous partnership
1 year, 6 months ago

Bud Light boycott hits salespeople as cuts in commissions continue thanks to disastrous partnership

Daily Mail  

Salespeople working for independent wholesalers that sell Anheuser-Busch beverages are feeling the pain in their wallets of the ongoing boycott of Bud Light following its partnership with transgender influencer Dylan Mulvaney. Bud Light has faced boycotts since the April partnership with Dylan Mulvaney that has led to a drop in sales Since partnering with Mulvaney, Bud Light's parent company Anheuser-Busch …

Bud Light risks losing its title as the top-selling US beer to Modelo
1 year, 6 months ago

Bud Light risks losing its title as the top-selling US beer to Modelo

Daily Mail  

Bud Light risks losing its title as the top-selling US beer, after sales of the beer posted their biggest decline from the prior year since the brand's controversial partnership with transgender influence Dylan Mulvaney. For the week ended May 20, Bud Light sales were down 25.7% from the same week a year ago The latest data indicates a hardening of …

Goldberg: Why 'Bud Lighting' isn't stopping any time soon
1 year, 6 months ago

Goldberg: Why 'Bud Lighting' isn't stopping any time soon

LA Times  

A lot of conservatives are very excited about “Bud Lighting” — a freshly minted term for boycotting companies that cater to various “woke” causes, particularly transgender issues. I am very skeptical that the Bud Light example can be replicated over the long haul, but I’m convinced that we are entering a new era of Bud Lighting on the right and …

Bud Light tried to please everyone—and ended up angering everyone—with its Dylan Mulvaney response
1 year, 7 months ago

Bud Light tried to please everyone—and ended up angering everyone—with its Dylan Mulvaney response

Salon  

Anheuser-Busch, the parent company of Bud Light, received two important letters last week. This vague statement masquerading as a tepid call for unity simply angered everyone who was invested — resulting in last week's rush in the Anheuser-Busch mailroom. Cruz, along with Sen. Marsha Blackburn, R-Tenn., wrote that they wanted the Beer Institute's Code Compliance Review Board, which oversees the …

LGBTQ+ group suspends Bud Light maker’s rating over handling of backlash to transgender influencer
1 year, 7 months ago

LGBTQ+ group suspends Bud Light maker’s rating over handling of backlash to transgender influencer

Associated Press  

WASHINGTON — The country’s largest advocacy group for LGBTQ+ rights has suspended its benchmark equality and inclusion rating for Anheuser-Busch, citing the beer company’s handling of the hate-filled and transphobic backlash to its partnership with transgender influencer Dylan Mulvaney last month. The Human Rights Campaign informed the Bud Light maker that it suspended the company’s 2022 Corporate Equality Index score …

Bud Light boosts spending in US to counter sales declines
1 year, 7 months ago

Bud Light boosts spending in US to counter sales declines

Associated Press  

Bud Light’s parent company said Thursday it will triple its marketing spending in the U.S. this summer as it tries to boost sales that plummeted after the brand partnered with a transgender influencer. But Anheuser-Busch InBev CEO Michel Doukeris also downplayed the impact of the backlash, saying Bud Light’s U.S. sales declines in the first three weeks of April represented …

Bud Light offers FREE beer to every wholesale employee as it begs for forgiveness after Mulvaney row
1 year, 7 months ago

Bud Light offers FREE beer to every wholesale employee as it begs for forgiveness after Mulvaney row

Daily Mail  

Bosses at Bud Light have from a free crate of beer to distributor employees in a desperate effort to recovery to the Dylan Mulvaney backlash Bud Light has resorted to handing out free beer as the brand's efforts to squash the backlash to its Dylan Mulvaney deal become increasingly desperate. Bump Williams, an alcohol industry analyst, said Bud Light's 'compass …

Dylan Mulvaney breaks silence on ‘cruel’ Bud Light backlash
1 year, 7 months ago

Dylan Mulvaney breaks silence on ‘cruel’ Bud Light backlash

The Independent  

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Bud Light sales dip after trans promotion, but such boycotts are often short-lived
1 year, 7 months ago

Bud Light sales dip after trans promotion, but such boycotts are often short-lived

NPR  

Bud Light sales dip after trans promotion, but such boycotts are often short-lived Enlarge this image toggle caption Bryan Bedder/Getty Images for GLAAD Bryan Bedder/Getty Images for GLAAD Sales of Bud Light have dipped after conservatives on social media lashed out at its best-selling beer over a social media promotion with a trans influencer earlier this month. By contrast, for …

Bud Light fumbles, but experts say inclusive ads will stay
1 year, 7 months ago

Bud Light fumbles, but experts say inclusive ads will stay

Associated Press  

Bud Light may have fumbled its attempt to broaden its customer base by partnering with a transgender influencer. And if we do not attract young drinkers to come and drink this brand, there will be no future for Bud Light,” Heinerscheid said last month in an episode of Apple’s “Make Yourself at Home” podcast. Marketing experts say it’s possible Bud …

Reports of Bud Light’s demise greatly exaggerated, experts say
1 year, 7 months ago

Reports of Bud Light’s demise greatly exaggerated, experts say

Associated Press  

CLAIM: The maker of Bud Light is going bankrupt as it faces ongoing backlash over a marketing campaign featuring a transgender social media personality. A number are sharing posts suggesting Bud Light’s recent social media effort with transgender personality Dylan Mulvaney has resulted in plummeting sales. While it’s true the beer conglomerate’s stock price dipped briefly and sales of Bud …

Anti-trans backlash against Bud Light has executives on the hot seat. What’s going on?
1 year, 7 months ago

Anti-trans backlash against Bud Light has executives on the hot seat. What’s going on?

LA Times  

On Friday, Anheuser-Busch InBev, the parent company of Bud Light, placed two of its marketing executives on leave after public outcry from conservative corners over the beer brand’s partnership with a transgender influencer. The Wall Street Journal reported Sunday that Alissa Heinerscheid, Bud Light’s vice president of marketing who oversaw the partnership, and her boss Daniel Blake, who oversees marketing …

Bud Light sales have fallen a 'staggering' 17% since Dylan Mulvaney debacle
1 year, 8 months ago

Bud Light sales have fallen a 'staggering' 17% since Dylan Mulvaney debacle

Daily Mail  

Bud Light has been hit by a huge 17 percent fall in sales in the three weeks since disastrous paid partnership with Dylan Mulvaney paralyzed the brand. Daniel Blake, who is the Anheuser-Busch vice president for mainstream brands, has stepped back from his job just days after Bud Light's VP of marketing Alissa Heinerscheid took a leave of absence. Mulvaney …

Bud Light exec takes leave after boycott calls, reports say
1 year, 8 months ago

Bud Light exec takes leave after boycott calls, reports say

Associated Press  

NEW YORK — The marketing executive who oversaw a partnership between Bud Light and a transgender influencer is taking a leave of absence after it snowballed into cries for boycotts from some angry customers, according to media reports. Alissa Heinerscheid, Bud Light’s vice president of marketing, will be replaced by Todd Allen, most recently global vice president of Budweiser, according …

Bud Light marketing executive Alissa Heinerscheid, who oversaw the Dylan Mulvaney campaign, replaced
1 year, 8 months ago

Bud Light marketing executive Alissa Heinerscheid, who oversaw the Dylan Mulvaney campaign, replaced

Op India  

The senior marketing executive for Bud Light, who oversaw the contentious Dylan Mulvaney ad campaign, has taken a leave of absence. This development comes amid backlash over the decision of Anheuser-Busch InBev, the largest beer maker in the world, to partner with actor and transgender activist Dylan Mulvaney to promote its popular beer brand Bud Light. Don't just boycott Bud …

How trans influencer Dylan Mulvaney kick-started a culture war
1 year, 8 months ago

How trans influencer Dylan Mulvaney kick-started a culture war

The Telegraph  

On March 8, International Women’s Day, the social media influencer Dylan Mulvaney, who in the modern manner lists their pronouns as ‘she/they’, posted a video on her TikTok platform. “I’m just really honoured to be grouped with all you women out there,” she said, “because you are my favourite humans on this planet.” It was day 360 in a series …

Pete Hegseth Of Fox News Owns Up To Bud Light Boycott Gone Wrong
1 year, 8 months ago

Pete Hegseth Of Fox News Owns Up To Bud Light Boycott Gone Wrong

Huff Post  

LOADING ERROR LOADING Pete Hegseth drank the bitter taste of a beer boycott gone bad amid the Dylan Mulvaney backlash, the Fox News host admitted on Monday. “There was nothing more satisfying than seeing fridges full of untouched Bud Light, normally the best seller,” Hegseth said. “Now I was gonna make a big deal about this, proud of our stand …

The silver lining to the absurd Budweiser boycott over Dylan Mulvaney
1 year, 8 months ago

The silver lining to the absurd Budweiser boycott over Dylan Mulvaney

The Independent  

The best of Voices delivered to your inbox every week - from controversial columns to expert analysis Sign up for our free weekly Voices newsletter for expert opinion and columns Sign up to our free weekly Voices newsletter SIGN UP I would like to be emailed about offers, events and updates from The Independent. Robert James Richie – who grew …

'No one at a senior level' was aware Bud Light was partnering with trans influencer Dylan Mulvaney
1 year, 8 months ago

'No one at a senior level' was aware Bud Light was partnering with trans influencer Dylan Mulvaney

Daily Mail  

The polarizing marketing partnership between beer giant Bud Light and trans influencer Dylan Mulvaney was launched without approval from senior executives of parent company Anheuser-Busch, according to a new report. Mulvaney's Instagram beer promotion saw the influencer knocking back Bud Light in the tub Bud Light gave the influencer a commemorative can of beer Bud Light's parent company has lost …

John Rich PULLS Bud Light from his popular Redneck Riviera bar amid Dylan Mulvaney controversy
1 year, 8 months ago

John Rich PULLS Bud Light from his popular Redneck Riviera bar amid Dylan Mulvaney controversy

Daily Mail  

Country music star John Rich has joined Travis Tritt and Kid Rock in boycotting Bud Light as the controversy over the beer giant retaining trans influencer Dylan Mulvaney as an ambassador rages on. That's how it works,' Rich told Carlson Mulvaney, who is known for her popular series, on TikTok documenting her gender transition, first posted a In the video, …

Bud Light VP of marketing wanted to lead inclusivity revolution
1 year, 8 months ago

Bud Light VP of marketing wanted to lead inclusivity revolution

Daily Mail  

The Bud Light marketing executive whose team oversaw its disastrous partnership with trans activist Dylan Mulvaney vowed to lead an inclusivity revolution at the brand and ditch its 'fratty' image. Alissa Heinerscheid, the brand's newly tapped vice president of marketing, shared her new vision for Bud Light late last month, and has since been met with pushback from customers The …

Bud Light distributors in the Heartland and the South are 'spooked'
1 year, 8 months ago

Bud Light distributors in the Heartland and the South are 'spooked'

Daily Mail  

Bud Light sales have plunged and its distributors in the Midwest, the South, and rural areas are 'spooked' by backlash after the company partnered with trans TikToker Dylan Mulvaney. Distributors for Anheuser-Busch products, the company that owns Bud Light, have reported dwindling sales over the weekend, according to trade publication Beer Business Daily. A video of a man claiming to …

Republican tries to make a stand against 'woke' beer — but fails spectacularly
1 year, 8 months ago

Republican tries to make a stand against 'woke' beer — but fails spectacularly

Raw Story  

Republican Rep. Dan Crenshaw tried to weigh in on the so-called "woke beer" debate after Bud Light announced a partnership with transgender social media influencer Dylan Mulvaney. "Saw Bud Light's stupid ad campaign," Crenshaw rants in the video. "You really gotta use those research skills you use when gerrymandering on bud lights beers bud," replied someone named kirby_carlock. "We had …

Bud Light Kid Rock boycott: It seems the right forgot a little something about Bud Light.
1 year, 8 months ago

Bud Light Kid Rock boycott: It seems the right forgot a little something about Bud Light.

Slate  

Bud Light came under fire this week—both literally and figuratively—after the brand announced a partnership with a trans influencer named Dylan Mulvaney. In fact, part of the reason Bud Light embraces—and is embraced by—queer beer drinkers is thanks to a historic boycott of one of its rivals, Coors Brewing Company. As one boycott leaflet noted in 1997, “When you support …

The outrage over Nike, US beer Bud Light’s collab with trans influencer Dylan Mulvaney
1 year, 8 months ago

The outrage over Nike, US beer Bud Light’s collab with trans influencer Dylan Mulvaney

Firstpost  

She put a post about the popular American beer Bud Light. Singer Kid Rock has led the boycott against the beer and from sportswomen to feminist writers, everyone is lashing out at Nike Last Friday, Dylan Mulvaney put out a post about “feeling very visible in the past year”. Ironically, one week on, Mulvaney has been receiving hate for endorsing …

Bud Light maker didn’t fire marketing team over LGBTQ ads
54 years, 11 months ago

Bud Light maker didn’t fire marketing team over LGBTQ ads

Associated Press  

CLAIM: Brewing company Anheuser-Busch fired its entire marketing department in response to its partnership with a transgender influencer and the rollout of LGBTQ Pride-themed Bud Light cans that feature various pronouns. “In Addition to having Dylan Mulvaney as the new Brand Ambassador for BudLight the brand has also released special Non-Binary beers to ‘celebrate everyone’s identity’ featuring pronouns including ‘they/them’ …

Bud Light praised as ‘ally’ for brand partnership with trans TikTok star Dylan Mulvaney
1 year, 8 months ago

Bud Light praised as ‘ally’ for brand partnership with trans TikTok star Dylan Mulvaney

The Independent  

Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more SIGN UP I would like to be emailed about …

Bud Light sparks backlash over partnership with trans poster girl Dylan Mulvaney
1 year, 8 months ago

Bud Light sparks backlash over partnership with trans poster girl Dylan Mulvaney

Daily Mail  

Bud Light is under fire for partnering with controversial trans influencer Dylan Mulvaney, who uploaded a Mulvaney announced the partnership in a series of videos posted to social media at the weekend to coincide with the NCAA March Madness tournament. Dylan Mulvaney, a transgender influencer on social media, has been chosen as a brand ambassador for Bud Light In celebration …

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