Adidas eyes £500m profits as Samba surge helps brand shake off Kanye West saga
11 months, 1 week ago

Adidas eyes £500m profits as Samba surge helps brand shake off Kanye West saga

The Independent  

Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more SIGN UP I would like to be emailed about offers, events and updates from The Independent. Read our privacy policy Adidas looks to have recovered from its bruising partnership with rapper Kanye West’s Yeezy as the brand predicted a return to profits of €700m for 2024. open image in gallery Sunak in his Sambas The brand’s Samba model, a tennis-style shoe typically designed with a gum sole, a two-tone colourway and finished with the brand’s signature three stripes, is thought to be crucial to Adidas’s profit projections. Some fans jokingly swore off wearing the shoe again and footwear historian Elizabeth Semmelhack told The Times Sunak’s wearing of the shoe could be “the death knell” for the retro trainer. open image in gallery The Adidas was first designed in 1950 Suank added: “But, in my defence, I would say I have been wearing Adidas trainers including Sambas – and others, in fact – for many, many years.” “The first pair my brother got for me many, many years ago – my first pair of fun Adidas trainers as a Christmas present.

Fashion West Samba Our Weekly Guide Shoe Yeezy Adidas Sunak Sambas  surge  weekly  wearing  trainers  kanye  samba  west  trends  saga  yeezy  profits  sunak  helps  fashion  shoe  shake  brand  eyes  adidas

History of this topic

These leopard print Adidas samba trainers are selling out fast
1 month, 2 weeks ago

These leopard print Adidas samba trainers are selling out fast

The Independent  

Sign up to our free weekly newsletter for insider tips and product reviews from our shopping experts Sign up for our free IndyBest email Sign up for our free IndyBest email SIGN UP I would like to be emailed about offers, events and updates from The Independent. The start of the samba redemption arc, the trainers are returning in a …

This is when the leopard print Adidas samba trainers drop
1 month, 3 weeks ago

This is when the leopard print Adidas samba trainers drop

The Independent  

Sign up to our free weekly newsletter for insider tips and product reviews from our shopping experts Sign up for our free IndyBest email Sign up for our free IndyBest email SIGN UP I would like to be emailed about offers, events and updates from The Independent. The start of the samba redemption arc, the trainers are returning in a …

These leopard print Adidas samba trainers are bound to sell out
2 months ago

These leopard print Adidas samba trainers are bound to sell out

The Independent  

Sign up to our free weekly newsletter for insider tips and product reviews from our shopping experts Sign up for our free IndyBest email Sign up for our free IndyBest email SIGN UP I would like to be emailed about offers, events and updates from The Independent. But the latest Wales Bonner collaboration came to its rescue last autumn – …

Forget Adidas sambas, everyone’s wearing these £90 trainers now
5 months ago

Forget Adidas sambas, everyone’s wearing these £90 trainers now

The Independent  

Sign up to our free weekly newsletter for insider tips and product reviews from our shopping experts Sign up for our free IndyBest email Sign up for our free IndyBest email SIGN UP I would like to be emailed about offers, events and updates from The Independent. The shoes debuted at number three in Lyst’s quarterly index of what’s hot …

Are these £90 trainers the next Adidas Sambas?
5 months, 2 weeks ago

Are these £90 trainers the next Adidas Sambas?

Daily Mail  

Until 10 years ago, if you were going to work, a bar, or any nice restaurant, trainers were a total no-go. The 2024 version has the same flat outsole and heel wrap accent, although it’s been updated with a new Puma cat logo on the toe and a bit more padding to support your arch. During fashion week, Speedcats were …

Style Trial: We tried the viral Adidas Sambas that Joe Jonas, Hailey Bieber, and more are obsessed with and here's what we thought
6 months, 3 weeks ago

Style Trial: We tried the viral Adidas Sambas that Joe Jonas, Hailey Bieber, and more are obsessed with and here's what we thought

Daily Mail  

SHOPPING – Contains affiliated content. If you don’t live under a rock, then you definitely have seen people wearing the viral Adidas Sambas. You can snag a pair of the original cult-classic sneakers that Joe Jonas loves to wear or the various other styles seen on Hailey Bieber, Jennifer Lawrence, and more for under $150. Shop Aside from the best-selling …

Adidas Could Benefit From Nike’s Innovation Struggles, Morgan Stanley Says
11 months, 1 week ago

Adidas Could Benefit From Nike’s Innovation Struggles, Morgan Stanley Says

Hindustan Times  

Sports footwear fashion trends are swinging to Adidas AG’s favor amid product innovation struggles by rival Nike Inc., according to Morgan Stanley analysts. HT Image Evolving trends are seeing people trade their chunky basketball sneakers which have helped build the Nike brand for more casual, gum rubber-soled terrace style Adidas sneakers, analysts including Edouard Aubin and Grace Smalley said. “Our …

Why British PM Rishi Sunak's choice of sporting Adidas sneakers has created a furore?
11 months, 2 weeks ago

Why British PM Rishi Sunak's choice of sporting Adidas sneakers has created a furore?

India TV News  

London: British Prime Minister Rishi Sunak recently made headlines after he wore a trendy pair of $100 Adidas Samba trainers during an interview in Downing Street. During the interview, Sunak was promoting his government's tax policies and was seen wearing grey, white and black sneakers of the German sportswear brand, along with a white shirt, navy chinos and black shoes. …

Sunak issues tongue-in-cheek apology to Samba community after ‘ruining shoe for everyone’
11 months, 2 weeks ago

Sunak issues tongue-in-cheek apology to Samba community after ‘ruining shoe for everyone’

The Independent  

Sign up for the View from Westminster email for expert analysis straight to your inbox Get our free View from Westminster email Get our free View from Westminster email SIGN UP I would like to be emailed about offers, events and updates from The Independent. Read our privacy policy Rishi Sunak has issued a “fulsome apology” to fans of Adidas …

Sunak apologises to Adidas Samba wearers
11 months, 2 weeks ago

Sunak apologises to Adidas Samba wearers

The Telegraph  

Rishi Sunak has apologised to wearers of Adidas Samba trainers after being accused of ruining their credibility as a fashionable shoe. The Prime Minister said that he had been a “long-time devotee” of trainers from the sportswear brand and had worn their shoes “for many years” after a video of him in white Adidas Samba trainers went viral on social …

Kanye West slams Adidas for releasing 'fake' Yeezys without his consent, accuses brand of trying to 'rape your favorite artist' and suing him for $250m - one year after partnership was terminated over
1 year, 1 month ago

Kanye West slams Adidas for releasing 'fake' Yeezys without his consent, accuses brand of trying to 'rape your favorite artist' and suing him for $250m - one year after partnership was terminated over

Daily Mail  

Kanye West has slammed Adidas for releasing new 'fake' Yeezys without his consent - more than a year after the brand cut ties with the rapper over his anti-Semitic outbursts. Kanye West has slammed Adidas for releasing new 'fake' Yeezys without his consent - more than a year after the brand cut ties with the rapper over his anti-Semitic outbursts …

Adidas announces plan to sell leftover Yeezy sneakers
1 year, 1 month ago

Adidas announces plan to sell leftover Yeezy sneakers

The Independent  

Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more SIGN UP I would like to be emailed about …

Adidas CEO doubts if Kanye West’s antisemitic remarks were serious
1 year, 6 months ago

Adidas CEO doubts if Kanye West’s antisemitic remarks were serious

Live Mint  

Adidas CEO Bjørn Gulden said he doubts that Ye, the artist formerly known as Kanye West, "meant what he said” when he made a series of antisemitic and other offensive remarks last year. In a statement at that time, the company said it “does not tolerate antisemitism and any other sort of hate speech.” It added: “Ye’s recent comments and …

Adidas boss says he doesn’t think Kanye West ‘meant’ antisemitic remarks
1 year, 6 months ago

Adidas boss says he doesn’t think Kanye West ‘meant’ antisemitic remarks

The Independent  

Sign up to Roisin O’Connor’s free weekly newsletter Now Hear This for the inside track on all things music Get our Now Hear This email for free Get our Now Hear This email for free SIGN UP I would like to be emailed about offers, events and updates from The Independent. Read our privacy policy Bjørn Gulden, the chief executive …

Adidas is finally selling leftover Yeezy shoes
1 year, 7 months ago

Adidas is finally selling leftover Yeezy shoes

The Independent  

The latest headlines from our reporters across the US sent straight to your inbox each weekday Your briefing on the latest headlines from across the US Your briefing on the latest headlines from across the US SIGN UP I would like to be emailed about offers, events and updates from The Independent. “To make an effort to benefit people hurt …

Adidas is donating Yeezy sales to anti-hate groups. US Jews say it’s making best of bad situation
1 year, 7 months ago

Adidas is donating Yeezy sales to anti-hate groups. US Jews say it’s making best of bad situation

Associated Press  

When Adidas cut ties with Ye, the rapper formerly known as Kanye West, due to his antisemitic comments, it was left with more than a billion dollars worth of high-end Yeezy sneakers. “I would say it’s the best way that they could have possibly handled it,“ said Jeremy Lichtig, campus director of the University of Georgia Hillel, which serves Jewish …

Adidas to release second batch of Yeezy sneakers after breakup with Ye
1 year, 7 months ago

Adidas to release second batch of Yeezy sneakers after breakup with Ye

Associated Press  

FRANKFURT, Germany — Adidas said Friday that it is releasing a second batch of high-end Yeezy sneakers after cutting ties with rapper Ye, formerly known as Kanye West, as the German sportswear brand seeks to unload the unsold shoes while donating to groups fighting antisemitism. Shoes sold directly by Adidas in North America will include blue square pins established by …

Adidas to release second batch of Yeezy sneakers after breakup with Ye
1 year, 8 months ago

Adidas to release second batch of Yeezy sneakers after breakup with Ye

LA Times  

Yeezy shoes are displayed at Laced Up, a sneaker resale store, in Paramus, N.J., in October. After cutting ties with the rapper formerly known as Kanye West, Adidas is releasing a second batch of high-end Yeezy sneakers for sale online Wednesday. Adidas said Friday that it is releasing a second batch of high-end Yeezy sneakers after cutting ties with rapper …

Adidas gets $565m in orders for unsold Yeezy shoes
1 year, 8 months ago

Adidas gets $565m in orders for unsold Yeezy shoes

Al Jazeera  

German sportswear company has taken orders for 4 million pairs after antisemitism row, Financial Times report says. Adidas received orders worth more than 508 million euros for 4 million pairs of unsold Yeezy shoes, better than the company’s “most optimistic forecast”, the Financial Times has reported. The orders for the first batch would potentially save the German sportswear company from …

Adidas drops $75 million case against Kanye West’s Yeezy brand. Here’s why
1 year, 9 months ago

Adidas drops $75 million case against Kanye West’s Yeezy brand. Here’s why

Live Mint  

After abruptly ending a federal court case aimed at freezing $75 million held by Kanye West’s Yeezy brand, Adidas decided to put Yeezy shoes back on sale on Wednesday. Adidas' decision to cut ties with Kanye West came after the rapper made some anti-Semitism remarks, leading to an uproar over social media platforms. Frequent clashes Even before the official break-up, …

Adidas begins selling off Yeezy brand sneakers, 7 months after cutting ties with Ye
1 year, 9 months ago

Adidas begins selling off Yeezy brand sneakers, 7 months after cutting ties with Ye

NPR  

Adidas begins selling off Yeezy brand sneakers, 7 months after cutting ties with Ye Enlarge this image toggle caption Adidas Adidas Adidas has begun selling off sneakers that were created in partnership with the artist Ye before the German sportswear company cut ties with the celebrity. Adidas says a "significant amount" of money made from its remaining inventory of the …

Adidas to start selling leftover Yeezy sneakers later this month
1 year, 10 months ago

Adidas to start selling leftover Yeezy sneakers later this month

Live Mint  

Adidas said Friday that it will begin selling its more than $1 billion worth of leftover Yeezy sneakers later this month, with the proceeds to be donated to various anti-racism groups. “After careful consideration, we have decided to begin releasing some of the remaining Adidas Yeezy products," said Adidas CEO Bjorn Gulden in a statement. There is no place in …

Adidas to start selling stockpile of Yeezy sneakers later this month
1 year, 10 months ago

Adidas to start selling stockpile of Yeezy sneakers later this month

Associated Press  

NEW YORK — Adidas said Friday that it will begin selling its more than $1 billion worth of leftover Yeezy sneakers later this month, with the proceeds to be donated to various anti-racism groups. “After careful consideration, we have decided to begin releasing some of the remaining Adidas Yeezy products,” said Adidas CEO Bjorn Gulden in a statement. There is …

Adidas to sell off unsold Yeezy stock, donate the proceeds to charity
1 year, 10 months ago

Adidas to sell off unsold Yeezy stock, donate the proceeds to charity

Live Mint  

Adidas has said it will sell the unsold stock of Yeezy shoes and donate the proceeds to charity, pondering over not to destroy the unsold merchandise from its partnership with Kanye West. The German sportswear giant announced it was halting production of Yeezy branded products with “immediate effect” at the end of October after West made anti-Semitic comments on social …

Adidas plans to sell Yeezy stock from axed Kanye West deal and donate proceeds
1 year, 10 months ago

Adidas plans to sell Yeezy stock from axed Kanye West deal and donate proceeds

The Independent  

Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more SIGN UP I would like to be emailed about …

Adidas to sell Yeezy shoes and donate proceeds months after Kanye West split
1 year, 10 months ago

Adidas to sell Yeezy shoes and donate proceeds months after Kanye West split

Associated Press  

WASHINGTON — After months wrestling over the fate of milions of unsold Yeezy shoes, Adidas said Thursday it will sell a portion of its remaining inventory and donate the proceeds to charitable organizations. “Burning those shoes cannot be the solution,” Gulden said, adding that Adidas will try to sell part of the remaining Yeezy inventory and “donate money to the …

Adidas Says to Sell Part of Yeezy Gear for Charity
1 year, 10 months ago

Adidas Says to Sell Part of Yeezy Gear for Charity

News 18  

Adidas will sell at least part of its huge inventory of Kanye West’s Yeezy products and donate the proceeds, the German sportswear group’s boss said Thursday. The company’s CEO Bjorn Guden told shareholders at an annual general meeting that “burning the goods is not the solution”. “What we will try to do over time is to sell part of these …

Adidas to sell some Yeezy merchandise, donate proceeds
1 year, 10 months ago

Adidas to sell some Yeezy merchandise, donate proceeds

Al Jazeera  

Millions of Yeezy brand shoes worth $1.3bn are in storage as their sale was halted when Adidas cut ties with Kanye West. Adidas will sell some of the merchandise from its defunct Yeezy partnership with rapper Kanye West and donate part of the proceeds to international organisations, CEO Bjoern Gulden has said. “It’s a smart and responsible move,” said Ed …

Yeezy shoes still stuck in limbo after Adidas split with Ye
1 year, 10 months ago

Yeezy shoes still stuck in limbo after Adidas split with Ye

Associated Press  

FRANKFURT, Germany — It’s been nearly seven months since Adidas split with the rapper formerly known as Kanye West, and boxes of his popular Yeezy shoes are still piled up in warehouses. Adidas is “getting closer and closer to making a decision” on what to do with the sneakers and the “options are narrowing,” new CEO Bjorn Gulden said in …

Adidas stuck with Yeezy sneakers worth more than $500m after cutting ties with Kanye West, report says
2 years, 3 months ago

Adidas stuck with Yeezy sneakers worth more than $500m after cutting ties with Kanye West, report says

The Independent  

Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more SIGN UP I would like to be emailed about …

Sneakerheads, your shoes are worth more than you think
2 years, 4 months ago

Sneakerheads, your shoes are worth more than you think

The Hindu  

Sneakers are athleisure, and now, they are an investment. As Statista reported in April 2021, auction house Sotheby’s sold Kanye West’s Nike Air Yeezy 1 Prototype for $1.8 million, making them the most expensive sneakers ever sold at an auction. Considered the rarest Yeezy sneakers released so far, the Nike Air Yeezy 1 were seen for the first time during …

Adidas To Keep Selling Yeezy Designs After Dropping Kanye West
2 years, 4 months ago

Adidas To Keep Selling Yeezy Designs After Dropping Kanye West

Huff Post  

LOADING ERROR LOADING Adidas may have dropped Ye, but it hasn’t dropped his signature shoe design. Ye’s Yeezy sneakers were an immediate casualty, but now Adidas says it plans to reintroduce the design “as early as 2023” ― under a new brand. We intend to make use of these rights as early as 2023,” Adidas Chief Financial Officer Harm Ohlmeyer …

Adidas will sell shoes designed by Kanye West despite cutting ties
2 years, 4 months ago

Adidas will sell shoes designed by Kanye West despite cutting ties

The Independent  

Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more SIGN UP I would like to be emailed about …

Kanye West loses billionaire status after Adidas ends Yeezy partnership, according to Forbes
2 years, 5 months ago

Kanye West loses billionaire status after Adidas ends Yeezy partnership, according to Forbes

The Independent  

Sign up to Roisin O’Connor’s free weekly newsletter Now Hear This for the inside track on all things music Get our Now Hear This email for free Get our Now Hear This email for free SIGN UP I would like to be emailed about offers, events and updates from The Independent. Read our privacy policy Kanye West’s net worth has …

Kanye West’s Adidas deal is over - but why did it take so long to cut ties?
2 years, 5 months ago

Kanye West’s Adidas deal is over - but why did it take so long to cut ties?

The Telegraph  

Yeezy-branded clothing typically sells out in minutes from Adidas and its sales were worth between €1.5bn and €2bn per year in revenues to the sportswear company, according to analyst estimates. In deleted posts on Instagram, West said “I have no chill, it’s going to cost you billions to keep me, it’s going to cost you billions to let me go …

Yeezy shoe collectors are ‘panic selling’ following Kanye West’s antisemitic rants
2 years, 5 months ago

Yeezy shoe collectors are ‘panic selling’ following Kanye West’s antisemitic rants

LA Times  

Prices for sneakers and clothes designed by Kanye West, such as these Adidas Yeezys, are falling on resale sites as collectors anticipate the rapper’s antisemitic remarks hurting demand. “People don’t want to be associated with Kanye right now.” That was evident at Cool Kicks, a shoe store and reseller located in one of Los Angeles’ prime sneaker marketplaces on Melrose …

Kanye West: Josh Gad, Abbi Jacobson pressure Adidas to cut ties with rapper amid antisemitism row
2 years, 5 months ago

Kanye West: Josh Gad, Abbi Jacobson pressure Adidas to cut ties with rapper amid antisemitism row

The Independent  

Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more SIGN UP I would like to be emailed about …

'F*** Adidas': Kanye West SLAMS sportswear brand as they put partnership with rapper 'under review'
2 years, 5 months ago

'F*** Adidas': Kanye West SLAMS sportswear brand as they put partnership with rapper 'under review'

Daily Mail  

Kanye West hit out at Adidas on Thursday morning, after the company announced that it has put 'under review' its business partnership with him. Upset: The rapper, 45, did not take too kindly to Adidas' statement as he hopped on Instagram with a screenshot of the announcement, writing: 'F**K ADIDAS' Taking a stand: Adidas' statement comes amid an on-going public …

Adidas says its partnership with Kanye West and Yeezy is ‘under review’
2 years, 5 months ago

Adidas says its partnership with Kanye West and Yeezy is ‘under review’

The Independent  

Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more SIGN UP I would like to be emailed about …

The Kanye West sneakers that are worth $1.8 million
3 years, 11 months ago

The Kanye West sneakers that are worth $1.8 million

Live Mint  

The Kanye West sneakers that sent athletic shoes strutting down fashion runways sold for $1.8 million, a new world record price for a pair of sneakers, Sotheby's announced on Monday. The American rapper's 2008 'Grammy Worn' Nike Air Yeezy samples were prototypes for a line developed by West and Mark Smith for Nike. The private sale shattered the current auction …

Kanye West's Yeezy sneakers fetch record USD 1.8 million at auction
3 years, 11 months ago

Kanye West's Yeezy sneakers fetch record USD 1.8 million at auction

India Today  

The Kanye West sneakers that sent athletic shoes strutting down fashion runways sold for USD 1.8 million, a new world record price for a pair of sneakers, Sotheby’s announced on Monday. The American rapper’s 2008 ‘Grammy Worn’ Nike Air Yeezy samples were prototypes for a line developed by West and Mark Smith for Nike. The private sale shattered the current …

Kanye’s Yeezy sneakers fetch a record $1.8M in private sale
3 years, 11 months ago

Kanye’s Yeezy sneakers fetch a record $1.8M in private sale

Al Jazeera  

The Kanye West sneakers that sent athletic shoes strutting down fashion runways sold for $1.8m, a new world record price for a pair of sneakers, Sotheby’s announced on Monday. The American rapper’s 2008 “Grammy Worn” Nike Air Yeezy samples were prototypes for a line developed by West and Mark Smith for Nike. The private sale shattered the current auction record …

LAFC and Adidas are dropping a soccer-inspired sneaker collab on Aug. 22
4 years, 7 months ago

LAFC and Adidas are dropping a soccer-inspired sneaker collab on Aug. 22

LA Times  

The Los Angeles Football Club and Adidas Originals have teamed up to create a cobranded Samba silhouette, earning LAFC the distinction of being the first Major League Soccer team to have its own version of the popular sneaker style. The version you will be able to cop, the Street by Street Samba, features a black upper with Adidas’ signature three-stripe …

Discover Related