
Diageo sales jump as drinkers choose luxury spirits
The IndependentFor free real time breaking news alerts sent straight to your inbox sign up to our breaking news emails Sign up to our free breaking news emails Sign up to our free breaking news emails SIGN UP I would like to be emailed about offers, events and updates from The Independent. Read our privacy policy Sales surged at Johnnie Walker maker Diageo after drinkers celebrated the easing of lockdown restrictions by splashing out on high-end spirits. Chief executive Ivan Menezes said: “In a year of significant global supply chain disruption, our double-digit volume growth demonstrates the tremendous agility and resourcefulness of our teams. “We benefitted from the on-trade recovery, continued global premiumisation trends, with our super-premium-plus brands up 31%, and from price increases across our regions.” The group’s European operation witnessed a 26% jump in sales, with sales across Great Britain up 20% for the year.
History of this topic

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