Made in Chelsea's Oliver Proudlock cosies up to model without Lucy Watson

It was a very happy birthday for Made In Chelsea's Oliver Proudlock on Wednesday night as he enjoyed the close company of gorgeous model, Emma Louise Connolly. Scroll down for video A happy day: Oliver Proudlock is presented with a birthday cake at his Serge DeNimes launch at LYST in London, accompanied by blonde model Emma Louise Connolly Followers of E4's Monday night reality show will know that Proudlock is supposedly dating Lucy, but the brunette beauty hadn't been celebrating the big day with her so-called 'boyfriend.' Ollie was supposedly dating MIC's Lucy Watson as the current episode of the reality TV show sees them take their first date Proudlock, sporting a Diesel jacket and one of the T-shirts from his new collection, held hands with the blonde, slipping an arm around her waist and leaning in for a pouty picture as he was presented with a birthday cake. Getting close: Proudlock linked hands with the blonde as they smiled for photographs together Touchy feely: The pair seemed to be pretty comfortable in each other's company despite the reality TV show indicating he has a girlfriend And instead of Lucy bringing her presence to the party, she shared a sweet message with her former love interest on Twitter, saying: 'Happy birthday chick @oliverproudlock', to which he replied, 'ha thanks chick! Making up for her absence: Lucy was noticeably not in attendance at Proudlock's fashion bash, but sent her birthday wishes via Twitter on the morning Cute duo: Sporting similar 'dos, Proudlock and Emma Lou seemed like they made a sweet match In the latest episode of the show, Lucy and Proudlock enjoyed their first official date at a suitably swanky Chelsea establishment.