"Everyone is taking their skim": How Democratic consultants cashed in on Harris' losing campaign
SalonIn the wake of Vice President Kamala Harris’ defeat, recriminations have flourished inside the Democratic Party with different factions blaming different policies or groups to explain the loss. In what might have foreshadowed the 2024 campaign, Priorities USA published 2021 a memo criticizing the bloat in ad spending in Democratic campaigns titled “How Democrats Can Optimize Media Spending And Stop Wasting Millions.” One Democratic strategist, who worked on a campaign for the House this cycle also described a dynamic where media firms will try to convince candidates or campaign staff that the reason races are lost is because they got buried by paid media opposing them. “He’s just a rich dude, why does he have so much of a say in what the party does?” Hoffman was one of a few business moguls who seemed to have sway at the Harris campaign, attending meetings like “Business Leaders for Harris,” which featured both the billionaire and campaign staff like policy director Grace Landrieu and campaign deputy chief of staff Sergio Gonzalez, as reported by The American Prospect. The calculation, Radinovich said, often comes down to the fact that “they’re worried about their jobs and their future jobs.” The Harris campaign did hire some familiar consulting groups, which are often also owned or staffed by Democratic Party insiders. “To me, one of the takeaways from this large amount of spending on the Harris campaign is that the amount of media couldn’t overcome a brand issue,” Radinovich said.