Microsoft CEO Says Exclusive Activision Games Make No 'Strategic Sense'
1 year, 8 months ago

Microsoft CEO Says Exclusive Activision Games Make No 'Strategic Sense'

ABP News  

In an effort to address concerns over antitrust issues, the leaders of Microsoft and Activision Blizzard assured regulators that their proposed $69 billion merger would not lead to an unlawful concentration of power. Microsoft CEO Satya Nadella emphasised that making Activision games exclusive would have no strategic sense and contradicted the Federal Trade Commission's assertion that it would give Microsoft exclusive access to highly popular titles like Call of Duty at the expense of other gaming platforms. When asked if Microsoft would have the incentive to limit access to games on Sony's PlayStation to promote the sale of Xbox consoles, Nadella responded that it would make no economic or strategic sense to do so. Earlier in the day, Activision CEO Bobby Kotick testified that if Microsoft were to acquire his company and restrict access to Call of Duty on other gaming platforms, it would alienate a significant portion of the game's 100 million monthly active users, impacting its popularity. Kotick further argued that there was no incentive for Microsoft to limit access to Activision's games, as removing Call of Duty from Sony's PlayStation would be detrimental to Activision's business.

History of this topic

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