
Microsoft CEO Says Exclusive Activision Games Make No 'Strategic Sense'
ABP NewsIn an effort to address concerns over antitrust issues, the leaders of Microsoft and Activision Blizzard assured regulators that their proposed $69 billion merger would not lead to an unlawful concentration of power. Microsoft CEO Satya Nadella emphasised that making Activision games exclusive would have no strategic sense and contradicted the Federal Trade Commission's assertion that it would give Microsoft exclusive access to highly popular titles like Call of Duty at the expense of other gaming platforms. When asked if Microsoft would have the incentive to limit access to games on Sony's PlayStation to promote the sale of Xbox consoles, Nadella responded that it would make no economic or strategic sense to do so. Earlier in the day, Activision CEO Bobby Kotick testified that if Microsoft were to acquire his company and restrict access to Call of Duty on other gaming platforms, it would alienate a significant portion of the game's 100 million monthly active users, impacting its popularity. Kotick further argued that there was no incentive for Microsoft to limit access to Activision's games, as removing Call of Duty from Sony's PlayStation would be detrimental to Activision's business.
History of this topic

‘Call of Duty’ champions file $680-million antitrust lawsuit against Activision Blizzard
LA Times
Microsoft’s Nadella can be questioned in gamers’ Activision deal lawsuit
The Hindu
Microsoft’s Activision Blizzard Deal Changes the Game
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What does the Microsoft deal to buy Activision mean for gamers?
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Biggest deal in gaming history: Microsoft buys Activision Blizzard for $69 billion
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Microsoft gets go-ahead to buy Call of Duty maker Activision
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Microsoft’s bid for Activision gets UK approval, removes last hurdle to gaming deal
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Microsoft closes deal to buy Call of Duty maker Activision Blizzard after antitrust fights
Associated Press
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LA Times
Microsoft's revamped $69 billion deal for Activision gets closer to UK approval
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Competition watchdog gives provisional approval for Microsoft to buy Activision
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Microsoft revamps deal for video game maker Activision Blizzard to meet UK demands
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Microsoft budges on video game streaming rights in push for UK to approve Activision Blizzard deal
Associated Press
Britain hands Microsoft’s Activision deal an extra life
Hindustan Times
Microsoft-Activision deal back in hands of UK regulator after court pauses appeal
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Microsoft and Activision extend deadline to close $69 billion deal under close regulatory scrutiny
Associated Press
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The Independent
Microsoft and UK regulators win more time to resolve blocked $69 billion Activision deal
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Xbox and PlayStation sign major deal on the future of Call of Duty
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'Call of Duty' to remain on Playstation
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Microsoft agrees to keep Call of Duty on Sony Playstation after it buys Activision Blizzard
Associated Press
U.S. FTC asks court to temporarily halt Microsoft's acquisition of Activision
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UK watchdog halts legal battle with Microsoft over £55bn Activision takeover
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Fate of record tech industry tie-up heads to judge as Microsoft defends $69B Activision deal
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Microsoft acquiring Activision will be good for gaming and everyone, Satya Nadella tells US court
Firstpost
US Judge asks Microsoft CEO if he plays Activision mobile game Candy Crush? Satya Nadella says…
Hindustan Times
Microsoft CEO Nadella tells a judge his planned Activision takeover is good for gaming
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The Hindu
Microsoft CEO Nadella tells a judge his planned Activision takeover is good for gaming
Associated Press
Microsoft’s acquisition of Activision Blizzard faces FTC opposition in to stop competition
Live Mint
FTC to argue Microsoft's deal to buy Activision should be paused
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Microsoft, U.S. regulators head to court over $69 billion deal that could reshape video gaming
The Independent
Judge temporarily blocks Microsoft from completing it's $69B takeover of Activision Blizzard
Daily Mail
US Regulator Asks Judge to Stop Microsoft's USD 69 Billion Activision Deal
News 18
FTC sues to block Microsoft’s takeover of video game maker Activision Blizzard
Associated Press
Microsoft defeats gamers' bid to block $69 billion Activision deal in U.S. court
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Microsoft’s bid to buy Activision Blizzard clears a key hurdle. But the $69B deal is still at risk
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U.K. blocks Microsoft’s Activision deal over competition fears
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Hindustan Times
'Call of Duty can't be held hostage', UK regulator sides with Microsoft
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'Boo hoo! make your own Call of Duty’, Microsoft advises Sony
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Sony has nothing to fear, Microsoft promises to play fair post-Activision deal
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Sony Worried About Microsoft Owning Call of Duty Franchise: Here’s Why
News 18
Microsoft tells UK it will license 'Call of Duty' to Sony for 10 years
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