
Label campaign materials created or enhanced using AI: ECI tells pol parties
Hindustan TimesThe Election Commission of India has advised political parties to prominently label their campaign materials created or enhanced using artificial intelligence or other synthetic, digital means. The advisory was issued days after the Bharatiya Janata Party filed cases in poll-bound Delhi against the ruling Aam Aadmi Party for using modified content showing Prime Minister Narendra Modi and Union minister Amit Shah. It added political parties must label all images, videos, audio, or other materials generated or significantly altered using AI with labels such as “AI-generated”, “Digitally Enhanced” or “Synthetic Content”. The ECI in May 2024 asked political parties to take down any deepfakes within three hours of being notified and not to use their social media handles to publish deepfake videos and audio or to disseminate any misinformation or synthetically created or modified information that may appear to be true to the recipient.
History of this topic

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