Small investors flock to Burger King IPO
Live MintEuphoric retail investors led to over subscriptions of Burger King India Ltd initial public offering on Wednesday. The ₹810 crore issue of the quick service restaurant chain, Burger King India Ltd was subscribed over three times at the end of first day of bidding. Burger King India’s premium positioning targeted for millennials, perhaps, has attracted retail investors to the issue despite covid-led lockdown and social distancing norms hitting restaurant businesses. Burger King India’s high street locations which typically have high impact and high visibility locations for brand awareness, shopping malls and food courts, which are both ready catchments to drive footfalls and transit locations, present a significant opportunity given India’s current promotion of infrastructure projects across the country, said the brokerage firm. Burger King India is the national master franchisee of the Burger King brand in India, with exclusive rights to develop, establish, operate and franchise Burger King branded restaurants in India.