Diamonds in a rhinestone world
Live MintOlympic medals evoke the joy of diamond discovery even as they bring glory to the country. The corporate sector usually picks up polished diamonds for their branding and Odisha’s chief minister Naveen Patnaik hit a sweet spot in hockey preparations, thanks to an enlightened understanding of what’s needed, from the importance of diet and coaching camps to competitive exposure gained from participation in tournaments abroad. Team sports also suffer compared to medal-rich sports, as the UK has experienced after launching a ruthless medal hunt backed by big funding. The corporate sector may go ahead with their support of sports, and could help at the later stages of quality polishing and event preparation, but it is for governments to spot and nurture medal winners. This is a rhinestone world, as the American country singer Dolly Parton said, and it’s hard to get real diamonds.
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