Apple unveils long-awaited AI strategy, partnership with OpenAI at WWDC
Apple has revealed a slew of new artificial intelligence-powered features backed by a partnership with OpenAI, as the iPhone maker battles perceptions that it is falling behind in the race to capitalise on the technology. Apple executives including CEO Tim Cook unveiled “Apple Intelligence” on Monday during a nearly two-hour-long presentation at the company’s annual Worldwide Developers Conference in Cupertino, California. “All of this goes beyond artificial intelligence, it’s personal intelligence, and it is the next big step for Apple,” CEO Tim Cook said. Apple signalled that the company would differentiate itself from rivals Microsoft and Google by putting privacy “at the core” of AI, which is known for hoovering vast amounts of data. Apple’s senior vice president of software engineering, Craig Federighi, said that “Apple Intelligence” puts AI models “right at the core of your iPhone, iPad and Mac” and “protects your privacy at every step”.
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