Superdry ‘turning the corner’ as losses shrink despite store closures
The IndependentFor free real time breaking news alerts sent straight to your inbox sign up to our breaking news emails Sign up to our free breaking news emails Sign up to our free breaking news emails SIGN UP I would like to be emailed about offers, events and updates from The Independent. Read our privacy policy Superdry bosses said the retailer is “turning the corner” as it posted shrinking losses for the past year. The high street fashion brand told investors that sales are “recovering well” despite subdued high street footfall as it continues with its transformation plan amid a challenging retail environment. It said e-commerce sales were also “modest” compared with the rapid growth it had seen in the previous year after the pandemic helped accelerate online traffic. Chief executive Julian Dunkerton said trading has been “encouraging” since shops reopened, adding that the opening of Superdry’s new Oxford Street flagship store this autumn will be a big step forward.
History of this topic
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