Nothing CEO Carl Pei Calling Indian User 'Bhai' In New Post Gets Hilarious Reaction

Bollywood sensation Ranveer Singh has stepped into the spotlight as the brand ambassador for Nothing and the tech company set to launch its latest model, the Nothing Phone 2a, in India on March 5. CEO Carl Pei has been making headlines by rebranding his X handle to Carl Bhai, along with his recent social media activity, including Hindi comments, reposts and a now deleted video showing the brand’s third audio product, has sparked interest among users. The user asked, “Why is a brand ambassador needed?” In response, Pei, known for his candid communication style, simply stated, “We want to sell more phones, bhai.” The use of the term ‘bhai,’ meaning ‘brother’, added a personal and friendly touch to the reply. We want to sell more phones bhai https://t.co/c9mAH7NGWP— Carl Bhai February 18, 2024 Reacting to the post, a user joked, “Carl Pei became Carl BHAI.” Carl Pei became Carl BHAI @getpeid— Sai Kumar Bhai February 18, 2024 Another shared, “Carl Pei knows the pulse of Indians.” Carl Pei knows the pulse of Indians— Apuroop Achanta February 18, 2024 A user wrote, “Carl bhai be like Straight to the point no bakwas.” Carl bhai be like Straight to the point no bakwas— Sanju Choudhary February 18, 2024 Following the fun banter, Nothing and CEO Carl Pei continued engaging with users on X. The official handle shared memes related to the trend and the company encouraged users to add the word ‘Bhai’ to their usernames, just like Pei added.