Want to watch free TV? This station owner is here to help
LA TimesA family watches television with a Rembrandt TV antenna circa 1955, left. In Los Angeles, the nation’s second largest TV market, antenna users can receive more than 160 free broadcast channels. “We’re reading every day about ‘plus fatigue.’ Consumers are frustrated by the fact they have five video streaming subscriptions and they are not sure what value they are getting out of them.” The buzziest and critic-lauded scripted shows are now on streaming services, but broadcast is still the home of the bulk of the NFL football games — the most watched content on any platform — and other major sporting events, including Major League Baseball’s World Series, the NBA Finals, Triple Crown horse racing and the NHL’s Stanley Cup. We feel a responsibility to reach consumers on every platform but particularly on broadcast television.” Creating your own TV bundle may seem like more trouble than it’s worth, but the cost savings suggest otherwise. For younger consumers — many of whom have cut the cord, never signed up for cable or don’t even own a TV set — over-the-air broadcasting can be a mystery.
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