Target was one of the most outspoken supporters of DEI. It’s changed its tune

New York CNN — Target was one of corporate America’s most forceful supporters of diversity and inclusion initiatives and vowed to support Black Americans in the aftermath of George Floyd’s murder by police in Target’s home city of Minneapolis in 2020. Gone from Target’s announcement were prior vows to directly advance equality for Black people or any representation goals or financial targets, instead replaced by a new company strategy called “Belonging at the Bullseye.” The spokesperson said Target first introduced this concept to employees last year. “The strong reaction to this year’s Pride assortment” impacted sales, said Christina Hennington, Target’s chief growth officer. “We should not spend a dime at Target stores.” “It’s not lost on me that Target is headquartered where the George Floyd uprising happened,” she said. Twin Cities Pride, an LGBTQ advocacy group that hosts Minnesota’s second largest Pride festival, said it was “deeply disappointed” in Target’s changes and dropped Target as a sponsor of this year’s Pride festival after 18 years.