Is the world giving up on fast food? Or is it just becoming unaffordable? – Firstpost

The fast food industry is grappling with declining sales and changing consumer habits, with giants like McDonald’s experiencing a drop in global and US sales. To counteract the decline, McDonald’s and other fast food chains have attempted to appeal to budget-conscious consumers with value meal promotions. A sign for the US fast food restaurant chain McDonald’s is seen outside one of their restaurants in Sint-Pieters-Leeuw, near Brussels, Belgium, 4 March, 2024. The survey highlighted that fast food price hikes have outpaced inflation, with a 41 per cent increase in costs since 2017 compared to a 35.9 per cent rise in the consumer price index.