NBA: Durant signs ‘lifetime contract’ with Nike
1 year, 7 months ago

NBA: Durant signs ‘lifetime contract’ with Nike

The Hindu  

Phoenix Suns’ Kevin Durant has signed a ‘lifetime contract’ with sportswear giant Nike, the NBA star said on Friday, following in the footsteps of greats Michael Jordan and LeBron James as the only basketball players to have lifetime deals. We’ve done amazing work creatively and philanthropically,” Durant, a twice NBA champion and 13-times All-Star, said in a statement via Boardroom. I’m excited for the future and honoured to be in rare company with this deal.” Nike has supported Durant’s involvement in grassroots basketball by helping refurbish courts in communities across the world through the Durant Family Foundation. “As one of the best basketball players in the world, Kevin Durant has been an important part of the Nike family for the past 16 years,” Nike’s executive vice president of global sports marketing John Slusher said.

History of this topic

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