McDonald's India embraces anime-inspired WcDonald's makeover: Take a peek inside the immersive epic dining adventure
8 months, 2 weeks ago

McDonald's India embraces anime-inspired WcDonald's makeover: Take a peek inside the immersive epic dining adventure

Hindustan Times  

On April 5, McDonald's India embraced the much-loved, enthralling anime culture by officially transforming its iconic restaurant outlet at Linking Road in Bandra, Mumbai, into WcDonald's. WcDonald's anime film: Arvind RP, Chief Marketing Officer, McDonald's India, said, "Anime culture is booming in India, particularly among the Gen Z. We invite everyone, particularly manga enthusiasts, to step into this immersive anime world.” Rahul Matthew, Chief Creative Officer, DDB Mudra Group, said, “You’ll be surprised how big the anime community is in India. Produced by the esteemed animation house Studio Pierrot, the first official WcDonald's anime will explore the delectable WcDonald's Sauce and Chicken WcNuggets via episodic shorts.

History of this topic

How McDonald’s turned into WcDonald’s and why anime fans are loving It
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