Kerala expanding experiential tourism into little known spots

Kerala hosted 1.33 crore tourists in the first three quarters of the year, marking an increase of 1.94 per cent from the pre-pandemic year. Raising its profile beyond its celebrated image as a land of enchanting natural beauty, the emphasis now will also be on activity-driven and experiential tourism that would take visitors to the interiors of the State to explore its unknown or little-known spots, making it an interconnected tourism hotspot, Sreekumar S, Deputy Director of Kerala Tourism said in Delhi on Tuesday. All this will make a trip to Kerala a wholesome experience for visitors looking for diverse experiences, be it a stay in a houseboat or caravan, ecologically responsible adventure activities, visits to heritage and cultural centres.” Kerala will leverage its globally acclaimed Responsible Tourism Mission, which allows visitors to experience village life while supporting the communities that host them. Kerala recently launched the Destination Challenge initiative to identify and develop a large number of places with tourism potential across the length and breadth of the State. Alongside, Kerala’s houseboats, caravan stays, jungle lodges, plantation visits, homestays, Ayurveda-based wellness solutions, countryside walks and adventure activities, including trekking to verdant hills, will provide a unique experience to visitors.