Why #BoycottHyundai went viral on Twitter: Here’s what happened

The automobile company received backlash from Indians after the company’s Pakistan unit shared solidarity messages on social media over Kashmir Hyundai has been trending since Sunday on Twitter. Hyundai’s tweet irks netizens On Saturday, Hyundai Pakistan shared a post from its official social media handle, “Let us remember the sacrifices of our Kashmiri brothers and stand in support as they continue to struggle for freedom.” South Korea’s Hyundai is in partnership with Nishat Mills, a subsidiary of Nishat Group. While the post has been deleted now, Indian Twitter users posted the screenshots of the posts on Twitter while asking Hyundai Motor India Ltd to explain its stand on the issue. Either they are very stupid and lack business sense or they have hired a very incompetent PR team which led to #BoycottHyundai disaster pic.twitter.com/jProIRNqYi — Rishi Bagree February 6, 2022 We have sacrificed Brave Soldiers and innocent unarmed Civilians … Their sacrifice is more precious to us Indians 🙏💐 Say NO to खटारा Be Indian Buy Indian #BoycottHyundai Jai Hind 🇮🇳 — KJS DHILLON🇮🇳 February 7, 2022 Since last 25 years, Indians purchased over 9 million cars from Hyundai But Hyundai in Pakistan is conspiring to separate Kashmir from India Time to teach Hyundai a lesson Instead of Hyundai, let us support Indian brands like Tata#BoycottHyundai — Mahesh Vikram Hegde 🇮🇳 February 6, 2022 Hyundai issues statement Seeing the negative reactions on Twitter, Hyundai India released a statement that it “stands firmly for its “strong ethos of respecting nationalism”.