78% Indians prefer streaming online content on their TVs finds study
11 months ago

78% Indians prefer streaming online content on their TVs finds study

The Hindu  

78% respondents of a study conducted on TV streaming trends said they preferred streaming online content on their TVs through streaming sticks, smart TVs, and set-top-boxes compared to their other available options like smartphones, tablets and laptops. The study conducted by NielsenIQ and commissioned by Amazon in India further found that 66% of the respondents streamed five hours daily over the weekend, as opposed to less than three hours during the weekdays. Additionally, 97% preferred to stream online content on TV around dinner time, and 74% of them watched the same with family especially spouse and children. Other preferences were availability of voice assistant, content and controlling smart home appliances, and ability to stream online content and live TV shows from DTH channels on a single screen.

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History of this topic

Streambox Media disrupts TV market with subscription-based Dor TV
4 weeks ago

Streambox Media disrupts TV market with subscription-based Dor TV

India TV News  

Streambox Media, an Indian tech startup has unveiled its innovative television, named 'Dor', which will operate on a unique subscription-based model. The 4K QLED TV, available in 43-inch, 55-inch, and 65-inch variants, will offer a unified entertainment experience by consolidating multiple OTT apps and live TV channels onto a single platform, DorOS. A subscription-based approach Unlike traditional TV models, Dor …

Indians spend about four hours everyday streaming content: Report
10 months, 3 weeks ago

Indians spend about four hours everyday streaming content: Report

The Hindu  

Indian households spent around four hours per day streaming their favourite movies, shows, and sports in 2023. Cricket was streamed more than entertainment during domestic and international cricket tournaments in 2023 as per Amazon Fire TV Streaming Trends report. In movies, titles including Pathan, Bawaal, Rocky aur Rani, Jailer, Drishyam 2, Pippa, and Mast Mein Rehne Ka were the top …

India\'s OTT Landscape: Exploring the Surge and Saturation
1 year, 1 month ago

India\'s OTT Landscape: Exploring the Surge and Saturation

Deccan Chronicle  

The era of COVID-19 catapulted OTT services into the spotlight, as India's entertainment landscape shifted from traditional cable services to the convenience of streaming content on smartphones, laptops, and eventually Android TVs. Recent data paints a revealing picture, indicating that India now hosts a staggering 48.11 crore OTT users, accounting for 34% of the entire population. This figure represents individuals …

YouTube is the most popular platform for Indian language news consumers: Report
1 year, 7 months ago

YouTube is the most popular platform for Indian language news consumers: Report

India TV News  

YouTube, a Google-owned video streaming platform is the most popular platform for Indian language digital news consumers, with a whopping 93 per cent using it to access news, a report revealed on Thursday. The report by Google News Initiative in partnership with marketing data and analytics company Kantar captures the distinct news content consumption preferences and behaviours of the online …

Indians access news online via YouTube (93%), Social Media (88%) and Chat apps (82%), the Google-Kantar Report
1 year, 7 months ago

Indians access news online via YouTube (93%), Social Media (88%) and Chat apps (82%), the Google-Kantar Report

The Hindu  

Google, in partnership with Kantar, on Thursday announced findings of India’s digital news ecosystem. It noted that an Indian language consumer uses as many as 5.05 platforms on an average to access news online with YouTube, Social Media and Chat apps emerging as popular pathways. Around 45% users discover news via news publishers’ websites or apps, the report titled ‘Indian …

Indians binge watched content for 4 hours a day: Report
1 year, 10 months ago

Indians binge watched content for 4 hours a day: Report

The Hindu  

Indian households spent more than four hours per day binge watching on their connected TVs with Fire TV, claims the annual Amazon Fire TV streaming trends report. The India vs Pakistan T20 World Cup match was the most streamed content of the year, and Taarak Mehta ka Ooltah Chashmah retained its spot as the most searched show via Alexa. October …

95 per cent Indian consumer wants an all-in-one platform for entertainment: Report
1 year, 11 months ago

95 per cent Indian consumer wants an all-in-one platform for entertainment: Report

India TV News  

More than 9 in 10 consumers, in India want an all-in-one platform to get better entertainment experiences, a new report stated. Whereas, 72 per cent of Indian consumers said that they would pay for an all-in-one platform for their entertainment services. Read our quick review on Elista MusiBar ELS Bar 6000 "To stay relevant and profitable in an increasingly competitive …

YouTube: India's go-to place for news and entertainment
2 years, 2 months ago

YouTube: India's go-to place for news and entertainment

The Hindu  

Published : Oct 06, 2022 09:40 IST The YouTube era is here, and it is changing the way people access news, obtain knowledge, learn skills, and most importantly, get entertained. The video-sharing platform has been the biggest beneficiary of India's mobile revolution, growing from 122 million users in 2017 to an estimated 567 million in 2022. The Indian top 10 …

TV Buyers In India Are Shifting Towards Online Purchasing Rapidly: Market Report
2 years, 5 months ago

TV Buyers In India Are Shifting Towards Online Purchasing Rapidly: Market Report

News 18  

More and more people in India are resorting to online channels for buying TVs, a report from market research firm CyberMedia Research has said. According to the “India, And the TV Buying Behaviour” report of the CyberMedia Research, more Indian consumers in the post-pandemic India want to purchase their next TV online. As per our study findings, Amazon is the …

OTT consumers in India are frustrated because of so many options: Survey
2 years, 10 months ago

OTT consumers in India are frustrated because of so many options: Survey

India TV News  

Highlights 33% of the worldwide consumers state that they might reduce their spending on streaming services 22% of consumers worldwide use four or more services while 33% subscribes to just one 60% of OTT platform users in India believes that they are paying for irrelevant content A survey conducted recently showcases that the OTT platforms like Netflix, Disney+ Hotstar, Amazon …

Nearly half of the time users spend on mobile is consumed by social media
3 years, 3 months ago

Nearly half of the time users spend on mobile is consumed by social media

The Hindu  

Users across the globe have spent 740 billion hours on social media apps in the first half this year, equal to 44% of time spent on mobile, research says. Live streaming apps at the forefront App Annie believes that live streaming is the new frontier for social media. The research firm estimated that outside of China, consumers will spend 548 …

OTTs with telco connections gain traction
3 years, 8 months ago

OTTs with telco connections gain traction

Live Mint  

New Delhi: Online video services bundled with mobile and broadband connections are attracting ever more Indians, according to the latest Ficci EY media and entertainment industry report. Those who watch online videos using such bundles will make up nearly half, or 399 million of all online video viewers by 2023, up from 284 million now, the report added. India has …

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