1 year, 9 months ago

YouTube tests playback limiting feature to detect ad blockers: Report

YouTube is testing blocking videos for users after three videos if they do not turn off ad blockers on their browsers. The company confirmed the global experiment that urges users with ad blockers to either disable them to allow ads to be displayed, or try out YouTube Premium, The Verge reported. The confirmation came after the users started receiving warnings that video playback would be stopped if the continued use of ad blockers was detected. In May, YouTube started testing a pop-up warning for users that “ad blockers are not allowed”. The hardening stand against ad blockers comes even as the platform has increased ad load in recent years and has been pushing users to subscribe to its premium subscriptions to avoid ads.

The Hindu

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