Tetra Pak sanguine on nation's massive F&B market

Visitors taste Tetra Pak's concept products at a food expo in Shanghai in June. CHINA DAILY Tetra Pak, a global leader in packaging and processing solutions, is not only eyeing China as its largest market, but also as its fastest-growing regional innovation hub, while expanding its business categories including food supplements to drive new growth, said its top executive. Paul Zhu Speaking on its strategic positioning in China, Paul Zhu, president of Tetra Pak Greater China, said the move aims to tackle challenges and seize opportunities in dynamic food and beverage sectors. The domestic packaged food and beverage sector, the main customers for packaging solutions providers such as Tetra Pak, witnessed stable growth last year, rising 2.7 percent and 4.3 percent year-on-year, respectively. Creative strategies are what drive dairy brands in China to better navigate some of the industry's emerging challenges, such as a declining birthrate, an aging population, a market traditionally dominated by shelf-stable milk products and increased consumer preference for more cold-chain products, said Yan Wei, a principal of the China health and consumer and investor support teams at global management consultancy Roland Berger.