Adidas collaborates with Lego for launch of primary coloured trainers
4 years, 3 months ago

Adidas collaborates with Lego for launch of primary coloured trainers

The Independent  

Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more SIGN UP I would like to be emailed about offers, events and updates from The Independent. Read our privacy policy Adidas has launched a new pair of trainers in partnership with Lego, taking inspiration from the world-famous children’s toy for its brand new footwear. “Demonstrating that you’re never too old to play, this unique release sees the Danish toy company bring its instantly recognisable aesthetics to an adidas archival icon,” Lego stated upon the announcement of the trainers. The tongue of the trainers features both the Adidas and Lego logos, while the footwear comes with six options for different coloured laces and “interchangeable Lego brick lace jewels”. "We have received many letters from children about the environment asking us to remove single-use plastic packaging," said Niels B Christiansen, Lego Group’s chief executive.

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