Beyond Meat expands to new El Segundo lab, where it hopes to concoct plant-based bacon and steak
7 years, 2 months ago

Beyond Meat expands to new El Segundo lab, where it hopes to concoct plant-based bacon and steak

LA Times  

Sales of Beyond Meat’s plant-based replications of chicken and beef have doubled the last year. But the Bill Gates-backed company isn’t standing pat, opening a 26,000 square foot R&D center in El Segundo so it can continue seeking the perfect analog “Slightly better Tofurkey.” The appraisal of Beyond Meat by an influential technologist hangs on the wall of company founder and Chief Executive Ethan Brown’s office like a motivational taunt. “But we really want to look at this in a more fundamental way, and we want to be the first people who build a piece of meat perfectly from plants.” Some of Beyond Meat’s backers say the company’s already there. “It usually takes five to 10 years before consumers develop new behavior.” Seifer said Beyond Meat and its rivals are making it easier on consumers by presenting a facsimile of animal protein rather than simply urging them to give-up meat for unadorned vegetables. Brown said he recruited experts from various disciplines beyond food science — biochemists and biophysicists capable of getting Beyond Meat ever closer to the perfect analogue.

History of this topic

Beyond Meat Says Being Attacked Has Just Made It Stronger
3 months ago
Beyond Meat reverses revenue slide by raising prices on its plant-based products
4 months, 3 weeks ago
Beyond Meat Is Stalling in the US. Europe Could Be Another Story
55 years, 3 months ago
How Beyond Meat is trying to get its sizzle back
10 months ago
Beyond Meat urges investors to look past bumpy Q1, says new US burger could reignite sales
10 months, 3 weeks ago
Beyond Meat’s shares soar on better-than-expected Q4 revenue despite weak US sales
1 year, 1 month ago
Can a healthier plant-based burger combat falling US sales? Beyond Meat hopes so
1 year, 1 month ago
Beyond Meat revenue falls as rising demand in Europe can’t overcome plummeting US sales
1 year, 4 months ago
Beyond Meat cuts non-production workforce by 19% with demand for plant-based meat weak
1 year, 4 months ago
Beyond Meat revenue plummets in the second quarter due to flagging US demand
1 year, 7 months ago
Beyond Meat beats Q4 forecasts despite flagging sales
2 years, 1 month ago
Internal documents detail dirty conditions at Beyond Meat plant
2 years, 4 months ago
Beyond Meat exec departs amid job cuts, slowing sales
2 years, 5 months ago
Beyond Meat cuts jobs as demand cools for alternative proteins
2 years, 5 months ago
Beyond Meat announces layoffs after lower Q2 sales
2 years, 7 months ago
Kim Kardashian Shows She Really Ate A Beyond Meat Burger In Viral Commercial
2 years, 9 months ago
Beyond Meat shares tumble on disappointing Q1
2 years, 10 months ago
What Beyond Meat and McDonald’s deal means for your plate
4 years, 1 month ago
McPlant and more: Beyond Meat inks McDonald's, Yum deals
4 years, 1 month ago
Tricking the Taste Buds: Flavour Makers Rise to Meaty Challenge Amid Concerns Over Health, Animal Welfare
4 years, 4 months ago
Beyond says it collaborated with McDonald’s on McPlant patties
4 years, 4 months ago
Beyond Meat stock price soars amid fear of a coronavirus beef and pork shortage
4 years, 11 months ago
Ethan Brown went vegan but missed fast food. So he started a revolution
5 years, 2 months ago
Beyond Meat raises sales forecast despite competition
5 years, 5 months ago
Vegan sausage which ‘sizzles and satisfies’ like pork version to launch in Tesco
5 years, 6 months ago
Are Beyond Meat And Impossible Burgers Better For You? Nutritionists Weigh In.
5 years, 8 months ago
Even Tyson is getting in on the plant-based meat craze
5 years, 9 months ago
How Beyond Meat made it into the meat aisle
5 years, 9 months ago
Plant-based burger maker Beyond Meat beats forecasts in 1Q
5 years, 9 months ago
Meat-based alternatives gain new popularity
5 years, 9 months ago
Beyond Meat stock is overpriced beyond reason, says analyst who had Facebook IPO pegged
5 years, 10 months ago
Beyond Meat: Shares in vegan burger company double on stock market debut
5 years, 10 months ago
The Latest: Beyond Meat shares close 163% higher
5 years, 10 months ago
Beyond Meat IPO: Stock skyrockets 163% as it hits public market
5 years, 10 months ago
Plant-based 'Beyond Burger' now available in Dutch supermarkets
5 years, 11 months ago
‘Bleeding’ vegan Beyond burger hits UK stores
6 years, 4 months ago
Why your new favorite backyard burger may soon be plant-based
8 years, 9 months ago
Whole Foods sells meatless burger 'tastes, feels and even bleeds'
8 years, 10 months ago
Whole Foods introduces meatless burger that 'bleeds' vegetable juices
8 years, 10 months ago

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