
Beyond Meat expands to new El Segundo lab, where it hopes to concoct plant-based bacon and steak
LA TimesSales of Beyond Meat’s plant-based replications of chicken and beef have doubled the last year. But the Bill Gates-backed company isn’t standing pat, opening a 26,000 square foot R&D center in El Segundo so it can continue seeking the perfect analog “Slightly better Tofurkey.” The appraisal of Beyond Meat by an influential technologist hangs on the wall of company founder and Chief Executive Ethan Brown’s office like a motivational taunt. “But we really want to look at this in a more fundamental way, and we want to be the first people who build a piece of meat perfectly from plants.” Some of Beyond Meat’s backers say the company’s already there. “It usually takes five to 10 years before consumers develop new behavior.” Seifer said Beyond Meat and its rivals are making it easier on consumers by presenting a facsimile of animal protein rather than simply urging them to give-up meat for unadorned vegetables. Brown said he recruited experts from various disciplines beyond food science — biochemists and biophysicists capable of getting Beyond Meat ever closer to the perfect analogue.
History of this topic

Beyond Meat Says Being Attacked Has Just Made It Stronger
Wired
Beyond Meat reverses revenue slide by raising prices on its plant-based products
Associated Press
Beyond Meat Is Stalling in the US. Europe Could Be Another Story
Wired
How Beyond Meat is trying to get its sizzle back
LA Times
Beyond Meat urges investors to look past bumpy Q1, says new US burger could reignite sales
Associated Press
Beyond Meat’s shares soar on better-than-expected Q4 revenue despite weak US sales
Associated Press
Can a healthier plant-based burger combat falling US sales? Beyond Meat hopes so
Associated Press
Beyond Meat revenue falls as rising demand in Europe can’t overcome plummeting US sales
Associated Press
Beyond Meat cuts non-production workforce by 19% with demand for plant-based meat weak
Associated Press
Beyond Meat revenue plummets in the second quarter due to flagging US demand
Associated Press
Beyond Meat beats Q4 forecasts despite flagging sales
Associated Press
Internal documents detail dirty conditions at Beyond Meat plant
LA Times
Beyond Meat exec departs amid job cuts, slowing sales
Associated Press
Beyond Meat cuts jobs as demand cools for alternative proteins
LA Times
Beyond Meat announces layoffs after lower Q2 sales
Associated Press
Kim Kardashian Shows She Really Ate A Beyond Meat Burger In Viral Commercial
Huff Post
Beyond Meat shares tumble on disappointing Q1
Associated Press
What Beyond Meat and McDonald’s deal means for your plate
Live Mint
McPlant and more: Beyond Meat inks McDonald's, Yum deals
The Independent
Tricking the Taste Buds: Flavour Makers Rise to Meaty Challenge Amid Concerns Over Health, Animal Welfare
News 18
Beyond says it collaborated with McDonald’s on McPlant patties
LA Times
Beyond Meat stock price soars amid fear of a coronavirus beef and pork shortage
LA Times
Ethan Brown went vegan but missed fast food. So he started a revolution
LA Times
Beyond Meat raises sales forecast despite competition
Associated Press
Vegan sausage which ‘sizzles and satisfies’ like pork version to launch in Tesco
The Independent
Are Beyond Meat And Impossible Burgers Better For You? Nutritionists Weigh In.
Huff Post
Even Tyson is getting in on the plant-based meat craze
CNN
How Beyond Meat made it into the meat aisle
CNN
Plant-based burger maker Beyond Meat beats forecasts in 1Q
Associated Press
Meat-based alternatives gain new popularity
Hindustan Times
Beyond Meat stock is overpriced beyond reason, says analyst who had Facebook IPO pegged
LA Times
Beyond Meat: Shares in vegan burger company double on stock market debut
The Independent
The Latest: Beyond Meat shares close 163% higher
Associated Press
Beyond Meat IPO: Stock skyrockets 163% as it hits public market
LA Times
Plant-based 'Beyond Burger' now available in Dutch supermarkets
NL Times
‘Bleeding’ vegan Beyond burger hits UK stores
CNN
Why your new favorite backyard burger may soon be plant-based
LA Times
Whole Foods sells meatless burger 'tastes, feels and even bleeds'
Daily Mail
Whole Foods introduces meatless burger that 'bleeds' vegetable juices
The IndependentDiscover Related






































