Centre plans campaigns to spread awareness on direct-selling malpractices
5 months, 2 weeks ago

Centre plans campaigns to spread awareness on direct-selling malpractices

Live Mint  

In the latest step in a series of actions aimed at addressing direct sellers' unethical business practices, the Union consumer affairs ministry is planning to organize an awareness campaign for consumers, said two people aware of the development. “It has come to notice that many direct-selling firms are not following the Consumer Protection Rules, 2023,” the first person said on the condition of anonymity. Series of actions Mint reported on 10 May that the department of consumer affairs was planning to scrutinize direct-selling firms' regulatory compliance and prepare a list of rule violators. “Timely action is needed to protect the interests of consumers as direct-selling firms lure them with attractive offers," said the second person, who also spoke on the condition of anonymity.

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Direct-selling firm fined ₹10 lakh as govt cracks down on misleading ads
5 months, 1 week ago

Direct-selling firm fined ₹10 lakh as govt cracks down on misleading ads

Live Mint  

The consumer affairs ministry has fined Indiyaa Distribution Network LLP, a direct-selling firm in Indore, ₹10 lakh for violating rules on misleading According to the CCPA order, which Mint has reviewed, Indiyaa Distribution Network claimed in an Queries emailed to the consumer affairs ministry remained unanswered, while Indiyaa Distribution Network was unavailable for comment. Crackdown on direct sellers Mint first …

Direct-selling: Opportunities and challenges
5 months, 4 weeks ago

Direct-selling: Opportunities and challenges

Hindustan Times  

In today's constantly evolving global economy, the direct selling industry has experienced notable growth, emerging as a viable employment option for individuals, especially for youth and women. Impressively, despite a global decline of 1.5% in the industry, recent data reveals a 5.4% growth in retail sales within the Indian direct selling sector in 2022. {{^userSubscribed}} {{/userSubscribed}} {{^userSubscribed}} {{/userSubscribed}} {{^usCountry}} {{/usCountry}} …

Direct-selling: Opportunities and challenges
5 months, 4 weeks ago

Direct-selling: Opportunities and challenges

Hindustan Times  

In today's constantly evolving global economy, the direct selling industry has experienced notable growth, emerging as a viable employment option for individuals, especially for youth and women. Impressively, despite a global decline of 1.5% in the industry, recent data reveals a 5.4% growth in retail sales within the Indian direct selling sector in 2022. Direct selling in India has emerged …

The good, bad, and ugly of direct selling firms in India
2 years, 6 months ago

The good, bad, and ugly of direct selling firms in India

Live Mint  

Preet Singh, a homemaker living in the small town of Panchkula dreams of becoming financially independent and providing monetary support to her family. According to the Indian Direct Selling Association Director Rajat Banerji, "Direct selling is an operation or sales of a product through a network of sellers". "Direct selling companies are almost similar to FMCG firms like Colgate-Palmolive, Unilever, …

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