How to sum up 2024? The Oxford University Press word of the year is 'brain rot'

For free real time breaking news alerts sent straight to your inbox sign up to our breaking news emails Sign up to our free breaking news emails Sign up to our free breaking news emails SIGN UP I would like to be emailed about offers, events and updates from The Independent. Read our privacy policy Many of us have felt it, and now it’s official: “brain rot” is Oxford dictionaries’ word of the year. Oxford University Press said Monday that the evocative phrase “gained new prominence in 2024,” with its frequency of use increasing 230% from the year before. Oxford defines brain rot as “the supposed deterioration of a person’s mental or intellectual state, especially viewed as the result of overconsumption of material considered to be trivial or unchallenging.” The word of the year is intended to be “a word or expression that reflects a defining theme from the past 12 months.” “Brain rot” was chosen by a combination of public vote and language analysis by Oxford lexicographers. While it may seem a modern phenomenon, the first recorded use of “brain rot” was by Henry David Thoreau in his 1854 ode to the natural world, “Walden.” Oxford Languages President Casper Grathwohl said that in its modern sense, “’brain rot’ speaks to one of the perceived dangers of virtual life, and how we are using our free time.” “It feels like a rightful next chapter in the cultural conversation about humanity and technology.