How advertising turns commercial jingles into chart hits.
1 week, 4 days ago

How advertising turns commercial jingles into chart hits.

Slate  

In that infernal commercial trying to sell you cars, sneakers, soda, gum! A surprising number of hits across chart history got their start in And that’s beyond all the songs and artists whose trajectories were changed by an ad placement—whether it was the R&B classics licensed to sell you Levi’s jeans or the indie-rock songs anointed by Apple to make iPod-wearing silhouettes bop. Join Chris Molanphy as he explains how Madison Avenue finds its way into the Hot 100’s penthouse. We may think we don’t want the hard sell—but an army of Don Drapers are working day and night to buy the world a Coke and keep it company.

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